SERBIAN WINE PRODUCERS’ PERFORMANCE EVALUATION: A NETNOGRAPHIC BASELINE STUDY OF WINE INDUSTRY IN SERBIA

Authors

  • Uroš Valčić University of Belgrade, faculty of Agriculture, Zemun
  • Vlade Zarić University of Belgrade, faculty of Agriculture, Zemun

DOI:

https://doi.org/10.5937/ekoPolj2201211V

Keywords:

Wine production, Marketing, Netnography, Serbian wineries, agriculture

Abstract

The paper presents the wine production performance in the Republic of Serbia. The research adopts quantitative and qualitative methods, using a relatively novel method, netnography, which involves the observation and analysis of specific social groups or occurrences in the digital world using search engines as the primary source of data gathering. Key factors identified in the study are land, labor, capital and factors supply and demand. Goal of this research is, through the analysis of before mentioned factors, to evaluate wine production of Serbian wine producers. The paper also examines current conditions and possibilities of grape growing and wine making in the Republic of Serbia.

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References

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Vlahović, B., Škatarić, G., Veličković, S. (2019). Tržište vina u zemljama CEFTA grupacije. Agroekonomika, 46 (74), Novi Sad [in English: Wine markets in CEFTA countries, Agroekonomika, 46 (74), Novi Sad]

Program razvoja vinarstva i vinogradarstva Republike Srbije za period 2021.- 2031. godine. (2020). Službeni glasnik Republike Srbije, 154/20, Beograd [in English: Development program for 2021-2031 for winemaking and viticulture in the Republic of Serbia, Official Gazette of the Republic of Serbia, Belgrade] Retrieved from http://www.minpolj.gov.rs/download/program-razvoja-vinarstvai-vinogradarstva-republike-srbije-za-period-2021-2031-godine (July 10, 2021)

Statistical Office of the Republic of Serbia, Retrieved from https://www.stat.gov.rs (July 18, 2021)

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Published

2022-03-29

How to Cite

Valčić, U., & Zarić, V. (2022). SERBIAN WINE PRODUCERS’ PERFORMANCE EVALUATION: A NETNOGRAPHIC BASELINE STUDY OF WINE INDUSTRY IN SERBIA . Ekonomika Poljoprivrede, 69(1), 211–225. https://doi.org/10.5937/ekoPolj2201211V