СТРАТЕГИЈА СТВАРАЊА ПОСЛОВНИХ МРЕЖА ПРЕДУЗЕЋА - УСЛОВ ЈЕ УСПЕХА У ПОСЛОВАЊУ

Authors

  • Snežana Trmčić
  • Marko Trmčić
  • Boban Birmančević

Keywords:

strategy, business networks, the reasons, small and midium companies, competitiveness.

Abstract

The fact that we live in a time of faster, more dramatic, complex and unpredictable changes. Technological, market-economic, political-legal, but more and more global factors and changes affect the design practice and management theory and organizational behavior in general. Business entities that are constantly struggling to survive and progress in the global market often do not realize the importance of alliances between midium and small companies. Changing, often turbulent, changing business environment requires appropriate strategic responses. In contemporary conditions, to meet the needs of all demanding consumers and maintain competitiveness, companies, regardless of their size must be taken into account inter alia the quality of products and services, as well as quality costs. The fastest, safest, least time with uncertainty, in terms of economic growth is the way to create business networks. Everyone has their own reasons and in accordance with this, the authors deals with issues related to the concept, size, cost and reasons for the creation of strategic business networks from the perspective of stakeholders.

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References

1. Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner(2007):Strategijski menadžment, Univerzitet države Teksas u Dalasu, Univerzitet države Ilinois u Čikagu, Univerzitet Pejs, Beograd, str. 222.
2. David Jobber, John Fahy (2006): Osnovi marketinga, McGraw - Hill Education UK Limited, Beograd, str. 185.
3. P.Kotler, K.Lane Keller (2009): Upravljanje marketingom, Prentice Hall, USA, ISBN 0-13-145757-8 , str.287
4. F. Kotler, (2004.): Kako kreirati, ovladati i dominirati tržištem, Novi Sad, Adizes, ISBN 86-7668-012-4, str.270
5. Toby Philpott, Jim Duncan, Dr Miljenko Leppee, Dr Klaus Richter, Siemon Smid (2005): Primena Evropske povelje za male preduzetnike na nacionalnoj i lokalnoj razini, Projekat EU PHARESMEPED, Zagreb

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Published

2011-12-31

How to Cite

Trmčić, S., Trmčić, M., & Birmančević, B. (2011). СТРАТЕГИЈА СТВАРАЊА ПОСЛОВНИХ МРЕЖА ПРЕДУЗЕЋА - УСЛОВ ЈЕ УСПЕХА У ПОСЛОВАЊУ. Ekonomika Poljoprivrede, 58(1 Book 2), 180–186. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/767

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