AGRICULTURAL FRANCHISING AND CONTRIBUTION TO ACHIEVING OBJECTIVES OF THE EU COMMON AGRICULTURAL POLICY
DOI:
https://doi.org/10.5937/ekoPolj1404021SKeywords:
Common Agricultural Policy, EU, agricultural franchising, disinvestment, CAP objectives.Abstract
The Common Agricultural Policy is the oldest, the most complex, the most expensive EU policy and it represents one of the most important drivers of European integration. Agrarian franchising is one of the innovations in the fled of franchising, which implementation is still in its infancy and it is necessary to strive for the popularization of this business model. The aim of the paper is to emphasize the importance of agricultural franchising concept development and contribution of implementation of this concept to the achievement of the Common Agricultural Policy objectives and improvement of the agrarian sector as a whole. Special attention is paid on agricultural franchising as a hybrid form of disinvestment in conditions of economic crisis. Based on analysis of advantages and disadvantages of agricultural franchising, we conclude that it has the potential for solving a large number of problems that occur in the agrarian sector, with a particular focus on the importance of agricultural franchising to the achievement of the CAP objectives.
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2. Barthelemy, J. (2008): Opportunism, knowledge, and the performance of franchise chains, Strategic Management Journal, vol. 29, pp. 1451–1463.
3. Brummer, B., Koester, U. (2003): EU enlargement and governance of the common agricultural policy, Intereconomics, vol. 38, no. 2, pp. 86-93.
4. Cardwell, M. (2006): Agricultural policy in Europe, Common Market Law Review, vol. 43, no. 3, pp. 909-911.
5. Centar za franšizing, Privredna komora Srbije, Franšizing - najčešće postavljana pitanja, available at: www.pks.rs/SADRZAJ/Files/Frans%20brosura.pdf, accessed at: 28.08.2014.
6. Dant, R., Grünhagen, M., Windsperger, M. (2011): Franchising Research Frontiers for the Twenty-First Century, Journal of Retailing, vol. 87, no. 3, pp. 253–268.
7. Dnes, A. W. (1996): The economic analysis of franchise contracts, Journal of Institutional and Theoretical Economics, vol. 152, pp. 297–324.
8. Erjavec, E., Chantreul, F., Hanrahan, K., Donnellan, T., Salputra, G., Kožar, M., Van Leeuwen, M. (2011): Policy assessment of an EU wide flat area CAP payments system, Economic Modelling, vol. 28, no. 4, pp. 1550-1558.
9. Gillis, W. E., Combs, J. G., Ketchen, D. J. (2014): Using Resource-Based Theory to Help Explain Plural Form Franchising, Entrepreneurship Theory and Practice, vol. 38, pp. 449–472.
10.Hakansson, H., Snehota, I. (1995): Developing Relationships in Business Networks, Routledge, London.
11.Lovec, M., Erjavec, E. (2012): "Big bang" enlargement and common agricultural policy reform, Društvena Istraživanja, vol. 21, no. 1, pp. 219-238.
12.Martini, R. (2011): Long Term Trends in Agricultural Policy Impacts, OECD Food, Agriculture and Fisheries Working Papers, vol. 45, OECD Publishing.
13.Mignonac, K., Vandenberghe, C., Perrigot, R., El Akremi, A., Herrbach, O. (2013): A Multi-Study Investigation of Outcomes of Franchisees Affective Commitment to Their Franchise Organization, Entrepreneurship Theory and Practice, available at: http://onlinelibrary.wiley.com/doi/10.1111/etap.12050/pdf
14.Milosavljević, S., Milošević, M., Milovanović, M. (2008): Poljoprivreda Srbije I međunarodne integracije, Agroprivreda Srbije i evropske integracije - gde smo i kako dalje, DAES - Društvo agrarnih ekonomista Srbije, Novi Sad, pp. 13-19.
15.Nijmeijer, K., Fabbricotti, I. N., Huijsman, R. (2013): Making Franchising Work: A Framework Based on a Systematic Review, International Journal of Management Reviews, vol. 16, no. 1, pp. 1-22.
16.OECD (2011): Evaluation of Agricultural Policy Reforms in the European Union, OECD Publishing.
17.Riley, J. (2010): CAP Reform The industry reacts, Farmers Weekly, vol. 153, no. 21, pp. 22-23.
18.Rudolph, D. (1999): Vertical Organization of Agribusinesses in Transition Economies: Hungarian Production Systems or Agricultural Franchising?, Agribusiness, vol. 15, no. 1, pp. 25–40.
19.Stanković, M. (2013): Značaj inovacija za razvoj franšiznih sistema, Škola biznisa, vol. 3-4, pp. 193-211.
20.Stefanović, S., Stanković, M. (2013): Komparativna analiza razvoja franšizinga u Srbiji i svetu, Marketing, vol. 44, no. 2, pp. 115-128.
21.Vujičić, M., Đekić, S. (2003): Agrobiznis: sistem, upravljanje i razvoj, Ekonomski fakultet u Kragujevcu, Kragujevac
22.Živadinović, B., Milovanović, M. (2011): Vodiči kroz EU politike - Poljoprivreda, Evropski pokret u Srbiji, Beograd.
23.Živadinović, B. (2008): ZAP EU: Iskustva novih država članica i perspektive agroprivrede Srbije, Tematski zbornik Evropska unija i Zapadni Balkan - Izazovi za agroprivredu Srbije: Šta nam je činiti?, DAES, Beograd, pp. 35-49.
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Published
2018-05-28
How to Cite
Stanković, M. (2018). AGRICULTURAL FRANCHISING AND CONTRIBUTION TO ACHIEVING OBJECTIVES OF THE EU COMMON AGRICULTURAL POLICY. Ekonomika Poljoprivrede, 61(4), 1021–1035. https://doi.org/10.5937/ekoPolj1404021S
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Review articles
