CONSUMERS ATTITUDES, KNOWLEDGE AND CONSUMPTION OF PRODUCTS WITH NUTRITION AND HEALTH CLAIMS

Authors

  • Sanja Miti?, PhD Faculty of Economics, Belgrade University, Belgrade
  • Mirjana Gligorijevi?, PhD Faculty of Economics, Belgrade University, Belgrade

DOI:

https://doi.org/10.5937/ekoPolj1502335M

Keywords:

health claim, nutrition claim, food labels, nutrition knowledge, consumer behavior.

Abstract

The paper presents the selected results of consumers study of food products in Serbia. It focuses on the products with nutrition and health claims (NHCs) and the analysis of the main consumers characteristics which influence their awareness and knowledge about NHCs, their attitudes toward products with NHC and their purchase intentions. Different socio-demographic factors that influence consumers behavior were investigated. Education, gender, age and income of the respondents are the key factors which influence awareness, knowledge and consumption. As those products are closely related to consumers health, we presented the results based on the differences in health status of the respondents. Main fndings show that the respondents with health problems do not consume those products as often as others, which is the outcome of a low level of nutrition knowledge. This represents a major restraining factor for the increase in consumption. After identifying the characteristics of demand, we have suggested some proposals for managers, aimed at overcoming the identifed problems, and for government institutions so as to obtain a proactive approach to improving the overall health of the population.

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Published

2015-06-30

How to Cite

Mitić, S., & Gligorijević, M. (2015). CONSUMERS ATTITUDES, KNOWLEDGE AND CONSUMPTION OF PRODUCTS WITH NUTRITION AND HEALTH CLAIMS. Ekonomika Poljoprivrede, 62(2), 335–352. https://doi.org/10.5937/ekoPolj1502335M

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Section

Original scientific papers