POSSIBILITIES OF RURAL TOURISM DEVELOPMENT IN THE AREA OF THE MUNICIPALITY OF TRSTENIK
DOI:
https://doi.org/10.5937/ekoPolj1801355BKeywords:
rural tourism, Trstenik, potentials, promotion, social networksAbstract
Favourable geographical position of municipality of Trstenik, which is located in a fertile valley of the West Morava river, would enable the local people to deal with rural tourism which lacks attention despite potentially positive effects which would be created due to its development. The primary aim of this research paper was the insight into the potentials of the municipality, which would contribute to a rural tourism development. The research was performed during the period from July 20 to September 2 of 2017 on a sample of 138 respondents. For the research purposes the following methods were available: quantitative approach by questioning public opinion via questionnaires close-ended and anonymous type, method of analysis, method of sample, as well as method of description. The results of the research showed the following: the territory of this municipality possesses potential for rural tourism development despite defciency of accomodation facilities and insuffcient motivation of the local people to deal with tourism, whereas social networks could contribute to its promotion and development. The limit of the research paper is reflected in a small extent of the target group of respondents, which leaves the possibility for widening of research outside the boundaries of the territory of this municipality.
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References
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2. Cavaye, J. (2001): Rural Community Development – New Challenges and Enduring Dilemmas, The Journal of Regional Analysis & Policy, vol. 31, no. 2, pp. 111-112, Published online in Journal of Regional Analysis & Policy (available at: http://www.jrap-journal.org/pastvolumes/2000/v31/31-2-8.pdf , accessed on: 19/2/2018).
3. Cvijanović, D., Mihailović, B., Vukotić, S. (2016): Marketing i konsalting u funkciji razvoja turizma Srbije, Institut za ekonomiku poljoprivrede, Beograd, Serbia.
4. Cvijanović, D., Ružić, P. (2017): Ruralni turizam, Fakultet za hotelijerstvo i turizam u Vrnjačkoj Banji, Univerzitet u Kragujevcu, Vrnjačka Banja, Serbia.
5. Čikić, J., Jovanović, T. (2015): Difuzija znanja i razvoj ruralnog turizma u Vojvodini, Univerzitet u Novom Sadu. Prirodno-matematički fakultet. Departman za geografju, turizam i hotelijerstvo, Novi Sad, Serbia.
6. Damnjanović, I., Petronić Petrović, L., Tešić, B., Urošević, S. (2015): Informacionokomunikacione tehnologije i održivost u funkciji stvaranja konkurentnog turističkog proizvoda, Synthesis 2015-International Scientifc Conference of IT and BusinessRelated Research. doi: 10.15308/Synthesis-2015-566-572, Beograd, Srbija, pp. 566-572 (available at: http://portal.sinteza.singidunum.ac.rs/paper/338 , accessed on: 26/12/2017).
7. Đorđević Milošević, S., Milovanović, J. (2012): Održivi turizam u funkciji ruralnog razvoja. Mala poljoprivredna gazdinstva i ruralni turizam u Srbiji, Fakultet za primenjenu ekologiju Futura. Univerzitet Singidunum. Agroznanje. FAO, Beograd. Vršac. Budimpešta, Serbia. Hungary (available at: http://srpskamagaza.com/doks/ Odrzivi_Turizam_elektronsko_izdanje.pdf , accessed on: 26/12/2017).
8. Đukić, S., Glavaš-Trbić, D., Banjac, N. (2017): Management Problems of Rural Development in Fruška Gora, Economics of Agriculture, vol.64, no.1, pp. 28-35, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Serbia, Institute of Agricultural Economics, Belgrade, Serbia, Academy of Economic Studies, Bucharest, Romania (available at: http://www.ea.bg.ac.rs/images/Arhiva/2017/Broj%201/2%20EP%201%202017%20lq-2.pdf , accessed on: 26/12/2017).
9. Maksin, M. (2012): Turizam i prostor, Univerzitet Singidunum, Beograd, Serbia (available at: https://singipedia.singidunum.ac.rs/izdanje/40818-turizam-i-prostor , accessed on: 26/12/2017).
10. Maksin, M., Pucar, M., Korać, M., Milijić, S. (2009): Menadžment prirodnih i kulturnih resursa u turizmu, Univerzitet Singidunum, Beograd, Serbia (available at: https://singipedia.singidunum.ac.rs/izdanje/40920-menadzment-prirodnih-ikulturnih-resursa-u-turizmu , accessed on: 26/12/2017).
11. Markov, S. (2006): Seoski turizam- preduzetnička aktivnost u seoskim područjima iz sociološke perspektive, Naučno-stručni časopis iz turizma. Turizam br. 10. Savremene tendencije u turizmu 2006., no. 10, pp. 42-44, Prirodno-matematički fakultet. Institut za geografju, turizam i hotelijerstvo, Novi Sad, Serbia (available at: http://www.dgt.uns.ac.rs/turizam/arhiva/turizam10.pdf , accessed on: 26/12/2017).
12. McKercher, B. (2016): Do Attractions Attract Tourists? A Framework to Access the Importance of Attractions in Driving Demand, International Journal of Tourism Research, vol. 19 , pp. 120-122 , Published online in Wiley Online Library (available at: http://onlinelibrary.wiley.com/doi/10.1002/jtr.2091/epdf , accessed on: 26/12/2017).
13. Milenković, S., Utvić, S. (2013): The Challenges of Rural Areas in Serbia Promising Tourist Activities, Economics of Agriculture , vol. 60, no. 1, p. 66, The Balkan Scientifc Association of Agrarian Economists, Belgrade, Serbia, Institute of Agricultural Economics, Belgrade, Serbia, Academy of Economic Studies, Bucharest, Romania (available at: http://www.ea.bg.ac.rs/images/Arhiva/2013/Broj%201%20-%202013_%20Issue%201%20-%202013/5%20-%20Milenkovic,%20Utvic.pdf , accessed on: 26/12/2017).
14. Njegovan, Z. (2016): Ekonomika turizma i seoskog turizma, Poljoprivredni fakultet. Univerzitet u Novom Sadu, Novi Sad, Serbia.
15. Okazaki, S., Andreu, L., Campo, S. (2016): Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and Trip Advisor, International Journal of Tourism Research, vol. 19, pp. 107-108, Published online in Wiley Online Library (available at: http://onlinelibrary.wiley.com/doi/10.1002/jtr.2091/epdf , accessed on: 26/12/2017).
16. Popesku, J., Rosić, I. (1999): Ključni aspekti razvoja seoskog turizma Srbije, Ekonomski fakultet. Univerzitet u Kragujevcu, Kragujevac, Serbia.
17. Saravanakumar, M., SuganthaLakshmi, T. (2012): Social Media Marketing, Life Science Journal, pp. 4444-4451 (available at: http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf , accessed on: 26/12/2017).
18. Sheenan, L., Vargas-Sanchez, A., Presenza, A., Abbate, T. (2016): The Use of Intelligence in Tourism Destination Management: An Emerging Role for DMOs, International Journal of Tourism Research, vol. 18, p. 549, Published online in Wiley Online Library (available at: http://onlinelibrary.wiley.com/doi/10.1002/jtr.2072/pdf , accessed on: 26/12/2017).
19. Stelzner, M.A. (2016): 2016 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, Social Media Examiner, Poway, California, United States (available at: https://www.socialmediaexaminer. com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf , accessed on: 26/12/2017).
20. Stojković, M. (2013): Primena društvenih mreža u turizmu i ugostiteljstvu. Priručnik za osnovnu primenu društvenih mreža u promociji i plasmanu turističkougostiteljske ponude, Specijalizovana agencija TMC- Tourism Management and Consulting, Bor, Serbia.
21. Strategija razvoja turizma Republike Srbije za period 2016-2025, Službeni glasnik, Srbija, 2016 (available at: http://mtt.gov.rs/download/3/strategija.pdf).
22. Škorić, D. (2013): Seoski turizam u Srbiji- preporuke za promene u lokalnim zajednicama prema iskustvima iz prakse, SANU, Beograd, Serbia.
23. Štetić, S., Šimičević, D., Ćurčić, N. (2013): Specifčni oblici turizma, Snežana Štetić, Beograd, Serbia.
24. Štetić, S., Todorović, M. (2009): Ruralni turizam, Geografski fakultet. Univerzitet u Beogradu, Beograd, Serbia.
25. Tsai, C.T. (2016): Memorable Tourist Experiences and Place Attachment When Consuming Local Food, International Journal of Tourism Research, vol. 18, p. 536, Published online in Wiley Online Library (available at: http://onlinelibrary. wiley.com/doi/10.1002/jtr.2070/epdf , accessed on: 26/12/2017).
26. Valrabenštajn, K. (2007): Uticaj brenda i imidža turističke destinacije na percepciju kvaliteta turističkog proizvoda kod potencijalnih turista, Naučnostručni časopis iz turizma. Turizam br. 11. Savremene tendencije u turizmu 2007., no. 11, pp. 186-187, Prirodno-matematički fakultet. Institut za geografju, turizam i hotelijerstvo, Novi Sad, Serbia (available at: http://www.dgt.uns.ac.rs/turizam/arhiva/turizam11.pdf , accessed on: 26/12/2017).
27. Vojnović, B., Cvijanović, D., Stefanović, V. (2012): Razvojni aspekti turističke delatnosti, Institut za ekonomiku poljoprivrede, Beograd, Serbia.
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Published
2018-01-20
How to Cite
Bićanin, J. (2018). POSSIBILITIES OF RURAL TOURISM DEVELOPMENT IN THE AREA OF THE MUNICIPALITY OF TRSTENIK. Ekonomika Poljoprivrede, 65(1), 355–372. https://doi.org/10.5937/ekoPolj1801355B
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Review articles
