THE IMPORTANCE OF RURAL TOURISM DEVELOPMENT IN THE SREM DISTRICT

Nada  Kosanović; Mirjana Bartula; Mihajlo  Karna

doi:10.59267/ekoPolj2402443K

Authors

Nada Kosanović Faculty of Applied Ecology - Futura, Metropolitan University, Belgrade, Serbia https://orcid.org/0009-0007-9124-4383
Mirjana Bartula Faculty of Applied Ecology - Futura, Metropolitan University, Belgrade, Serbia https://orcid.org/0000-0003-0100-5260
Mihajlo Karna „Dositej“ College of Academic Studies, Belgrade, Belgrade, Serbia https://orcid.org/0009-0008-9716-1877

DOI:

https://doi.org/10.59267/ekoPolj2402443K

Keywords:

Srem District, rural areas, rural tourism, indicators

Abstract

Contemporary rural business trends emphasize tourism’s vital role in holistic rural development, signaling forthcoming transformations. In the 21st century, rural tourism must adapt to evolving domestic and international demands, showcasing diverse aspects of rural life. Success in family farms will hinge on effective branding, market understanding, customer relations, and product quality. Methodologically, this study compares demographic and economic indicators across seven municipalities in the Srem District over three years, post-COVID-19. Findings reveal Srem’s rural tourism product lacks market positioning. To excel domestically, Srem must establish itself as a rural tourism hotspot, leveraging its unique attributes for competitive advantage. This entails integrating diverse offerings into a cohesive market presence, fostering spatial connectivity.

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References

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