BEHAVIOR OF ROMANIAN BREAD CONSUMERS

Authors

  • Violeta Andreiana Valahia University of Targoviște, Sinaia Street, No. 13, Targoviște, Dambovița-130005, Romania https://orcid.org/0000-0002-9666-0251
  • Stoica Daniela Georgiana Valahia University of Targoviște, Street Sinaia, No. 13, Targoviște, Dambovița-130005, Romania https://orcid.org/0000-0003-2867-1845
  • Alina Constantinescu Valahia University of Targoviste, Sinaia Street, No. 13, 130004, Targoviste, Romania https://orcid.org/0000-0001-7089-0713
  • Georgiana Tatiana Bondac Valahia University of Targoviște, Sinaia Street, No. 13, Targoviște, Dambovița-130005, Romania https://orcid.org/0009-0008-2501-1300

DOI:

https://doi.org/10.59267/ekoPolj2302611V

Keywords:

bread, consumption, purchasing behavior, legislation

Abstract

The food segment is diversified and renewed due to the needs, desires, and increased demands of consumers. In the evolution of society, a defining role is the issue of nutrition which is quite complex, wide-ranging and contradictory. The purpose of this study is to identify the behavior of the Romanian bread consumer. It was used as a research method for conducting the case study opinion survey, the research tool being the questionnaire, in online format. In order to make the research as rigorous as possible, it was calculated by means of χ² whether certain variables such as sex, environment, income and age influence consumption.

Downloads

Download data is not yet available.

Author Biographies

Violeta Andreiana, Valahia University of Targoviște, Sinaia Street, No. 13, Targoviște, Dambovița-130005, Romania

 

 

Stoica Daniela Georgiana , Valahia University of Targoviște, Street Sinaia, No. 13, Targoviște, Dambovița-130005, Romania

 

 

Alina Constantinescu, Valahia University of Targoviste, Sinaia Street, No. 13, 130004, Targoviste, Romania

 

 

Georgiana Tatiana Bondac, Valahia University of Targoviște, Sinaia Street, No. 13, Targoviște, Dambovița-130005, Romania

 

 

References

Biziday, Retrieved from https://www.biziday.ro/romania-a-obtinut-anul-acesta-o-recolta-de-grau-de-peste-113-milioane-de-tone-aproape-dubla-fata-de-anul-trecut-si-cea-mai-mare-de-la-aderarea-la-uniunea-europeana/,accesat în data de 21.11.2022 https://www.mediafax.ro/economic/cu-cat-s-a-scumpit-o-paine-alba-feliata-in-2022-20505002, (November, 21, 2022).

Cătoiu I., Oancea O., Pandelică A., (2011), Cercetări de marketing privind evaluarea decalajelor de percepţie asupra siguranţei alimentare existente între industria şi piaţa produselor de panificaţie din România, Revista de Marketing Online – Volumul 4, Nr. 3, pp. 6-7 [in English: Cătoiu I., Oancea O., Pandelică A., (2011), Marketing research regarding the evaluation of the perception gaps on food safety existing between the industry and the bakery products market in Romania, Revista de Marketing Online – Volume 4, No. 3, pp. 6-7].

Consumption of food and beverages in households, Retrieved from https://insse.ro/cms/ro/statistici/societate/consumul-de-alimente-si-bauturi-in-gospodariile-populatiei, (December, 6, 2022).

Florea N.V., Duica M.C., Ionescu C.A., Duică A., Ibinceanu M.C.O., Stănescu S. G., An Analysis of the Influencing Factors of the Romanian Agricultural Output within the Context of Green Economy, Sustainability, 13, 9649, 2021, Retrieved from https://doi.org/10.3390/su13179649 (August, 2021).

Florescu C., White Art – Market Studies, Retrieved from https://artaalba.ro/piata-painii-intre-traditie-si-inovatie/, (December, 05, 2022).

National Institute of Statistics, Retrieved from https://insse.ro/cms/ , (November, 30 2022).

Matei R.M., Matetovici E., Mihai R.M., Murariu A.M., 2022, Analysis of the Bread Market, Bucharest https://people.richland.edu/james/lecture/m170/tbl-chi.html , (April, 05, 2023) .

Nițu, F, How much did a slice of bread become more expensive? https://www.mediafax.ro/economic/cu-cat-s-a-scumpit-o-paine-alba-feliata-in-2022-20505002, (November, 21, 2022).

Popa C.N., 2021, The best food products manufactured in Romania were awarded at Gustul Ales 2021, The electronic magazine of milling and baking.

Popa S., 2022, White bread - the indispensable food on the table of Romanian consumers, available on the link https://revistaprogresiv.ro/articole/painea-alba-alimentul-nelipsit-de-pe-masa-consumatorilor-romani, (December, 08, 2022).

Downloads

Published

2023-06-19

How to Cite

Andreiana, V., Georgiana , S. D., Constantinescu, A., & Bondac, G. T. (2023). BEHAVIOR OF ROMANIAN BREAD CONSUMERS . Economics of Agriculture, 70(2), 611–626. https://doi.org/10.59267/ekoPolj2302611V

Issue

Vol. 70 No. 2 (2023): Economics of Agriculture

Section

Original scientific papers

License

Copyright (c) 2023 Economics of Agriculture

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC