EXPLORING THE DETERMINANTS OF PROENVIRONMENTAL BEHAVIOUR IN ECO-TOURISM: A CASE STUDY OF VISITORS TO THE AYAZINI RUINS

Authors

DOI:

https://doi.org/10.59267/ekoPolj2302357Y

Keywords:

Eco-tourism, Pro-environmental behaviour, Tourism, Ayazini Ruins

Abstract

This study aims to determine the pro-environmental behaviour influencing factors of tourists within the scope of eco-tourism. The population of the study consists of tourists visiting Ayazini Ruins. In the study, the data were collected using a questionnaire form with a convenience sampling method. 406 questionnaires were administered to the participants. The data were analyzed in the Smart PLS statistical program, and the structural equation model was used to analyze the data. Functional, social, and emotional value significantly positively affects environmental consciousness; conditional value does not positively influence environmental consciousness. Moreover, environmental consciousness significantly positively affects the green image, last chance experience, psychological ownership towards the environment, and pro-environment attitudes. Besides this green image, last chance experience, psychological ownership towards the environment, and pro-environment attitudes significantly positively affect pro-environment behaviour.

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Author Biographies

İsa YAYLA, Ministry of Culture and Tourism, Ankara, Turkey

 

 

 

Erdem BAYDENİZ, Afyon Kocatepe University, Afyonkarahisar, Turkey

 

 

Hakkı ÇILGINOĞLU, Department of Gastronomy and Culinary Art, Kastamonu, Turkey

 

 

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2023-06-19

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YAYLA, İsa ., BAYDENİZ, E. ., & ÇILGINOĞLU, H. . (2023). EXPLORING THE DETERMINANTS OF PROENVIRONMENTAL BEHAVIOUR IN ECO-TOURISM: A CASE STUDY OF VISITORS TO THE AYAZINI RUINS . Ekonomika Poljoprivrede, 70(2), 357–375. https://doi.org/10.59267/ekoPolj2302357Y

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