MOTIVES FOR THE INTRODUCTION OF AGRICULTURAL INNOVATIONS IN SERBIA WITH PARTICULAR ACCENT ON BEEKEEPERS: THE APPLICATION OF LOGISTIC REGRESSION
Keywords:agricultural innovations, farmers, motives for innovation, logistic regression, economic environment
The aim of this paper is to explore the motives of Serbian farmers for introducing innovations from the aspect of Rogers` main attributes of innovations. The outcomes of the applied method of binary logistic regression show that these agricultural producers are not so much driven by personal motives in introducing innovations, especially not by their observability and compatibility with farmers` adopted values. The findings also point out that there are impulses and desires of Serbian farmers for introducing innovations, but that the still unfavourable and uncertain market environment hinders them. Since there is no economic progress without innovations and technological progress, the state should provide them with a favourable environment by actively investing in appropriate legal, financial, rural, corporate, educational, and research infrastructure. In addition, it is necessary for farmers to adopt the principles of market orientation and entrepreneurial activities that would help them to increase their productivity, innovations and competitiveness.
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