TRADITIONAL FOOD PRODUCTS VS. GLOBAL ECONOMY: CONSUMER PESPECTIVE
DOI:
https://doi.org/10.5937/ekoPolj2102389LKeywords:
attitude, consumers, east Croatia, preferences, traditional food productsAbstract
The Osijek-Baranya County at the east part of Croatia, generally is known as lowland region in whose economy agriculture and food industry are of great importance. Eastern Croatia abounds in various traditional products, mainly based on smoked pork. The goal of this paper is to identify consumers attitudes and behavior towards east Croatia traditional food products (TFP). Furthermore, the model for market power evaluation of each east Croatia TFP is created according to consumers¨ preferences and attitudes results. The research was performed in Osijek-Baranya County in spring 2019. The sample was consisted of 500 randomly chosen respondents older than 18 via self-fulfilled questionnaire survey. In paper is used descriptive, parametric and non-parametric statistics. People in East Croatia have a positive attitude to TFP of their region. Survey results related to supply, quality, demand and price willingness are used to modelling coefficient for East Croatia TFP commercialization. This coefficient can help producers and policy makers to decide easier about the most perspective production from market point of view. According to the survey results, production of kulen, cottage cheese, ham, honey and sausages are the most promising.
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References
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24. Sajdakowska, M., & Zakowska-Biemans, S. (2009). Polish consumer perception of traditional food based on the qualitative survey. Zywnosc-Nauka Technologia Jakosc, 16(3), 95-104. Retrieved from: https://www.researchgate.net/publication/289132539_Polish_consumer_perception_of_traditional_food_based_on_the_qualitative_survey
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30. Vanhonacker, F., Verbeke, W., Guerrero, L., Claret, A., Conte, M., Scalvedi, L., Zakowska-Biemans, S., Gutkowska, K., Sulmont-Rosse, C., & Raude, J. (2010). How European Consumers Defne the Concept of Traditional Food: Evidence from a Survey in Six Countries. Agribussiness, 26(4). 453-476. https://doi.org/10.1002/agr.20241
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32. Zmaić, K., Sudarić, T., Lončarić, R. (2014). Strengthening of local identity through evaluation of traditional regional products. Proceedings of 25th Scientific-Experts Congress on Agriculture and Food Industry / Yercan, M., Tepecik, M., Hatipoglu, A., Ozden, F., Tosun, D. Izmir, Turkey: Faculty of Agriculture, Ege University, 37-40
2. Behar, M. (1976). European diets vs traditional foods. Food Policy, 1(5), 432-435. https://doi.org/10.1016/0306-9192(76)90088-9
3. Benedek, Z., & Balázs, B. (2016). Current status and future prospect of local food production in Hungary: a spatial analysis. European Planning Studies, 1–18. https://doi.org/10.1080/09654313.2015.1096325
4. Borowska, A. (2010). The role of traditional and regional food in rural development in Poland. Socialiniai tyrimai / Social Research. 2010, 1 (18), 40–52. Retrieved from: http://yucita.org/uploads/yayinlar/diger/makale/The_Role_of_Traditional_and_Regional_Food_Products_in_RuralDevelopment_in_Poland.pdf (February 1, 2021)
5. Commission of the European Communities (1992a). Council Regulation (EEC) No 2081/92 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs. Official Journal, L208, 1-8. Retrieved from: https://op.europa.eu/en/publication-detail/-/publication/7332311d-d47d-4d9b-927e-d953fbe79685/language-en (February 1, 2021)
6. Commission of the European Communities (1992b). Council Regulation (EEC) No 2082/92 on certificates of specific character for agricultural products and foodstuffs. Official Journal, L208, 9-14. Retrieved from: https://op.europa.eu/en/publicationdetail/-/publication/a109261e-f10f-4710-a609-5d4a0a282252 (February 1, 2021)
7. Commission of the European Communities (2006a). Council Regulation (EC) No 510/2006 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs. Official Journal of the European Union L 93/12. Retrieved from: https://eur-lex.europa.eu/eli/reg/2006/510/oj (January 19. 2021)
8. Commission of the European Communities (2006b). Council Regulation (EC) No 509/2006 on agricultural products and foodstuffs as traditional specialties guaranteed. Official Journal of the European Union, L93, 1-11. Retrieved from: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32006R0509 (January 20, 2021)
9. Commission of the European Communities (2012). Council Regulation (EC) No 1151/2012 of the European Parliament and of the Council on quality schemes for agricultural products and foodstuffs. Official Journal of the European Union, L343/1, 1-28. Retrieved from: https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2012:343:0001:0029:en:PDF (January 15, 2021)
10. Commission of the European Communities (2014): EU Agricultural Market and Income 2014 – 2024 Report. DG Agriculture and Rural Development, Brussels. Retrieved from: https://ec.europa.eu/info/sites/info/fles/food-farming-fsheries/farming/documents/agricultural-outlook-report-2014_en.pdf (December 4, 2020)
11. Davidova, S., Bailey, A., Dwyer, J., Erjavec, E., Gorton, M., & Thomson, K. (2013). Semi-Subsistence Farming – Value and Directions of Development Policy Department B: Structural and Cohesion Policies. European Parliament, Brussels. Retrieved from: https://www.europarl.europa.eu/RegData/etudes/etudes/join/2013/495861/IPOL-AGRI_ET(2013)495861_EN.pdf (November 21, 2020)
12. De Roest, K., & Menghi, A. (2000). Reconsidering Traditional Food: The Case of Parmigiano Reggiano Cheese. Sociologia Ruralis, 40(4), 439-451. https://doi.org/10.1111/1467-9523.00159
13. Espejel, J., Fandos, C., & Flavian, C. (2007). The role of intrinsic and extrinsic quality attributes on consumer behaviour for traditional food products, Managing Service Quality, 17 (6), 681-70. https://doi.org/10.1108/09604520710835000
14. Florek, M., & Gazda, J. (2021). Traditional Food Products—Between Place Marketing, Economic Importance and Sustainable Development. Sustainability, 13, 1-14. https://doi.org/10.3390/su13031277
15. Gellynck, V., Banterle, A., Kühne, B., Carraresi, L., & Stanieri, S. (2012). Market orientation and marketing management of traditional food producers in the EU. British Food Journal 114(4), 481-499. https://doi.org/10.1108/00070701211219513
16. Gellynck, X., & Kühne, B. (2008). Innovation and collaboration in traditional food chain networks. Journal on Chain and Network Science, 8(2), 121-129. https://doi.org/10.3920/JCNS2008.x094
17. Giovannucci, D., Josling, T., Kerr, W.A., O`Connor, B., & Yeung, M.T. (2009). Guide to Geographical Indications – Linking Products and Their Origins. Geneva: International Trade Centre. Retrieved form: https://www.researchgate.net/publication/260001725_Guide_to_Geographical_Indications_-_Linking_Products_and_Their_Origins (February 15, 2021)
18. Guerrero, L., Guàrdia M.D., Xicola J., Verbeke, W., Vanhonacker F., ZakowskaBiemans, S., Sajdakowska M., Sulmont-Rossé C., Issanchou S., Contel M., Scalvedi M. L., Granli B. S., & Hersleth M. (2009). Consumer-driven defnition of traditional food products and innovation in traditional foods. A qualitative cross-cultural study. Appetite, 52(2), 345-354. https://doi.org/10.1016/j.appet.2008.11.008
19. Guerrero, L., Claret, A., Verbeke, W., Enderli, G., Zakowska-Biemans, S., Vanhonacker, F., Issanchou, S., Sajdakowska, M., Granli, B. S., & Scalvedi, L. (2010). Perception of traditional food products in six European regions using free word association. Food quality and preference, 21(2), 225-233. https://doi.org/10.1016/j.foodqual.2009.06.003
20. Lončarić, R., Rebekić, A., Zmaić, K., & Sudarić, T. (2015). Consumer opinions and attitudes regarding Slavonia and Baranya traditional food products. Proceedings of the 50th Croatian and 10th International Agronomy Symposium (Pospišil, Milan, editor), University of Zagreb, Faculty of Agriculture, Zagreb. 148-152. Retrieved from: http://sa.agr.hr/pdf/2015/sa2015_proceedings.pdf
21. National Newspaper (2012). Croatian Parliament No 50/2012. Low on designations of origin, geographical indications and marks of traditional reputation of agricultural and food products. Retrieved from: https://narodne-novine.nn.hr/clanci/sluzbeni/2012_05_50_1223.html (November 20, 2020)
22. National Newspaper (2015). Croatian Ministry of agriculture No 65/2015. Regulation on protected certificates of origin, geographical indications and guaranteed traditional specialties of agricultural and food products. Retrieved from: https://narodne-novine.nn.hr/clanci/sluzbeni/2015_06_65_1254.html (November 20, 2020)
23. Renko, S., & Bučar, K. (2014). Sensing nostalgia through traditional food: an insight from Croatia. British Food Journal, 116(1), 1672–1691. https://doi.org/10.1108/BFJ-02-2014-0089
24. Sajdakowska, M., & Zakowska-Biemans, S. (2009). Polish consumer perception of traditional food based on the qualitative survey. Zywnosc-Nauka Technologia Jakosc, 16(3), 95-104. Retrieved from: https://www.researchgate.net/publication/289132539_Polish_consumer_perception_of_traditional_food_based_on_the_qualitative_survey
25. Slimani, N., Fahey, M., Welch, A.A., Wirfalt, E., Stripp, C., & Bergstrom, E. (2002). Diversity of dietary patterns observed in the European Prospective Investigation into Cancer and Nutrition (EPIC) project. Public Health Nutrition, 5(6B). 1311- 1328. https://doi.org/10.1079/PHN2002407
26. Trichopoulos, D., & Lagiou, P. (2004). Mediterranean diet and overall mortality differences in the European Union. Public Health Nutrition, 7(7). 949-951. https://doi.org/10.1079/phn2004559
27. Trichopoulou, A., Soukara, S., & Vasilopoulou, E. (2007). Traditional foods: a science and society Perspective. Trends in Food Science & Technology, 18, 420- 427. https://doi.org/10.1016/j.tifs.2007.03.007
28. Vandecandelaere, E., Teyssier, C., Barjolle, D., Jeanneaux, P., Fournier, S., & Beucherie, O. (2021). Strengthening Sustainable Food Systems through Geographical Indications: Evidence from 9 Worldwide Case Studies. Journal of Sustainability Research 2(4), 1-37. https://doi.org/10.20900/jsr20200031
29. Vanhonacker, F., Lengard, V., Hersleth, M., & Verbeke, W. (2010). Profiling European traditional food consumers. British food journal, 112 (8-9), 871-886. http://hdl.handle.net/1854/LU-1079078
30. Vanhonacker, F., Verbeke, W., Guerrero, L., Claret, A., Conte, M., Scalvedi, L., Zakowska-Biemans, S., Gutkowska, K., Sulmont-Rosse, C., & Raude, J. (2010). How European Consumers Defne the Concept of Traditional Food: Evidence from a Survey in Six Countries. Agribussiness, 26(4). 453-476. https://doi.org/10.1002/agr.20241
31. van Ittersumm, K., Candel, M., & Meulenberg, M. (2003). The influence of the image of a products region of origin on product evaluation, Journal of Business Research, 56(3), 215-26. https://doi.org/10.1108/00070700810900585
32. Zmaić, K., Sudarić, T., Lončarić, R. (2014). Strengthening of local identity through evaluation of traditional regional products. Proceedings of 25th Scientific-Experts Congress on Agriculture and Food Industry / Yercan, M., Tepecik, M., Hatipoglu, A., Ozden, F., Tosun, D. Izmir, Turkey: Faculty of Agriculture, Ege University, 37-40
Published
2021-06-24
How to Cite
Lončarić, R., Sudarić, T., & Zmaić, K. (2021). TRADITIONAL FOOD PRODUCTS VS. GLOBAL ECONOMY: CONSUMER PESPECTIVE. Ekonomika Poljoprivrede, 68(2), 389–405. https://doi.org/10.5937/ekoPolj2102389L
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Original scientific papers
