THE ROLE OF BELGADE WINE FAIR BEOWINE ON DEVELOPMENT OF WINE TOURISM IN SERBIA
DOI:
https://doi.org/10.5937/ekoPolj1604347JKeywords:
events, wine tourism, BeoWine Fair 2015Abstract
Wine events have a signifcant role in promoting and developing wine tourism. There are even thirty events related to wine and wine tourism in Serbia, however they are not well-researched and well-known. This paper will analyse wine event BeoWine Fair 2015. The aim of the paper is to research socio-demographic characteristics of the visitors, motivating factors for visiting and overall impression on the fair and tasted wine during the international fair BeoWine Fair 2015. The paper is based on the primary research conducted during the event from 19to 22 February 2015. The survey was conducted individually and the questionnaire was distributed to 120 visitors. The questionnaire consists of two parts and nineteen questions in total. This research offers answers to the questions regarding the profle of consumers attending this event and their attitudes regarding the event itself. The paper consists of three parts. The frst part is called The Role of Events in Wine Tourism, the topic of the second section is Wine Festivals in Serbia and the third is related to the Survey of Visitors coming to Belgrade fair BeoWine Fair 2015. The methods applied in this paper are desk and feld research, and statistics for the data collected during the survey.
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2. Camburne B., Macionis N. (2000): Meeting the wine maker: wine tourism product development in an emergin wine region in book: Wine tourism around the worldDevelopment, management and markets, Hall M., Sharples L., Cambourne B., Macionis N., pp.81-101, Elsevier Butterworth-Heinemann
3. Carlsen J., Getz D. (2006):Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival in book: Global wine tourism: Research, Management and Marketing, Carlsen J., Charters, S., pp.209-224, CAB International, Wallingford, Oxfordshire, GBR
4. Ćirić Đ. (2014): Vina i vinorodni tereni Banata, Službeni glasnik, Beograd
5. Deđanski, S., Puzić, G. (2010): Menadžment razvoja vinskog turizma u Srbiji kao osnova razvoja lokalnih zajednica, Ekonomika poljoprivrede, Institut za ekonomiku poljoprivrede, vol. 57, no. 3, pp. 463-473, Beograd
6. Douglas N., Deeret, R. (2001): Special interest tourism, Wiley, Milton
7. Fenich G., (2010): Meetings, Expositions, Events, and Conventions, Pearson Education
8. Fountain J. (2014): Whos here? An exploratory study of the characteristics and wine consumption behaviours of visitors at a New Zealand wine festival, 8th Academy for Wine Business Research Conference in Geisenheim, Germany, June 28-30
9. Frochot I. (2000): Wine tourism in France: a paradox? In book: Wine tourism around the world, development, management and markets, Hall C.M., Sharples L., Camboume B., Macionis N., pp. 67- 80, Butterworth-Heineman, Oxford, UK
10. Getz D. (2008):Event tourism: Defnition, evolution, and research, Tourism Management 29, pp. 403–428, Elsevier
11. Hall C.M., Sharples L., Camboume B., Macionis N. (2000): Wine tourism around the world, development, management and markets, Butterworth-Heineman, Oxford, UK
12. Jovanović D., Muhi B., Anđelković A. (2015): Vinarije i putevi vina kao sredstvo za razvoj agroturizma u Vojvodini, Turističko poslovanje-naučni časopis, broj 15, pp. 87- 93, Visoka turistička škola, Beograd
13. Jovanović V. (2013): Tematski turizam, Univerzitet Singidunum, Beograd
14. Mason M., Paggiaro A. (2012): Investigating the role of festivalscape in culinary tourism: The case of food and wine events, Tourism Management 33, pp. 1329-1336
15. Mihajlović, M. (2016): Odnos menadžmenta preduzeća i korporativnog upravljanja, Oditor, Belgrade, Serbia, vol. 2, no. 1, pp. 4-10.
16. Mitchell R., Hall M., McIntosh A. (2000): Wine tourism and consumer behaviour in book: Hall M., Sharples L., Cambourne B., Macionis N., Wine tourism around the world-Development, management and markets, pp.115-135, Elsevier Butterworth-Heinemann
17. Pivac T. (2012): Vinski turizam Vojvodine, Monografja, Prirodno matematički fakultet Novi Sad, Novi Sad
18. Rabotić B. (2013): Selektivni oblici turizma, Visoka turistička škola strukovnih studija, Beograd
19. Strategija razvoja turizma grada Beograda, (2008) Institut ekonomskih nauka Beograd
20. Strategija razvoja turizma Republike Srbije, (2005) Horwat consulting Zagreb I Ekonomski fakultet Beograd
21. Szabo Z., Komaromi-Gergely A., Szeles Z. (2014): The Role of Event Marketing in Case of the Buda Castle Wine Festival, 8th Academy for Wine Business Research Conference in Geisenheim, Germany, June 28-30
22. Štetić S. (2007): Posebni oblici turizma, Autor, Beograd
23. Taylor R. (2006): Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation, In book : Global wine tourism, J. Carlsen and S. Charters, pp.179- 195, CAB Internacional
24. Vlahović, B., Potrebić, V., Jeločnik, M. (2012): Preferences of wine consumers on Serbian market, Economics of Agriculture, IAE Belgrade, vol. 59, no. 1, pp. 37-49, Belgrade
25. Wagen L., White L. (2010): Events management for Tourism, cultural, business and sporting events, Pearson, Australia
26. Yuan J., Jang S., Cai L., Morrison A., Linton S. (2006) Analysis of Motivational and Promotional Effects of a Wine Festival, in book: Global wine tourism, J. Carlsen and S. Charters, pp.196 – 208, CAB Internacional
Websites
1. http://sajam.co.rs/active/sr-latin/home/details/_params/sajam_id/68547.html
2. http://sajam.co.rs/active/sr-latin/home/details/_params/sajam_id/43100.html
3. http://sajam.co.rs/active/sr-latin/home/details/_params/sajam_id/72123.html
4. h t t p : / / w w w. t o . v r s a c . c o m / D e f a u l t . a s p x ? L a n g = s r & P a g e = 5 8 . BerbaGro%C5%BE%C4%91a
5.http://www.vrsac.com/system/srlatin/home/newsplus/viewsingle/_params/newsplus_news_id/27647.html
6. https://www.facebook.com/SalonVina/
7.www.google.rs/search?q=mapa+sajma+turizma&biw=1366&bih=641&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiys7H8_-TNAhXEbxQKHfd-Bl8Q_AUIBigB#imgrc=Y-CSlbd_8Ua2TM%3A
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Published
2016-12-31
How to Cite
Jević, G., Jević, J., & Barović, S. (2016). THE ROLE OF BELGADE WINE FAIR BEOWINE ON DEVELOPMENT OF WINE TOURISM IN SERBIA. Ekonomika Poljoprivrede, 63(4), 1347–1363. https://doi.org/10.5937/ekoPolj1604347J
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Review articles
