MARKETING RESEARCH IN THE FUNCTION OF BUSINESS EFFICIENCY
DOI:
https://doi.org/10.5937/ekoPolj1904039PKeywords:
marketing research, agro industrial products, commerce, business efficiencyAbstract
The aim of this work paper is to suggest efficient model of business efficiency in agro industrial products commerce, by integration of marketing mix instruments – product and price. Marketing research provides solid bases for foundation of good and efficient management moment, as an assumption of good market position. Based on determined goals and research objects, using qualitative methods of marketing research, the goal is the establishment of functional model of business efficiency. Another aim is to establish efficient communication model for interested parts, on relation service provider (enterprise), retailer, buyer and consumer in agro industrial products commerce within special market institutions (wholesale markets).
Downloads
Download data is not yet available.
References
1. Aker, D. A., Kumar, V. Dej, S. Dž. (2008), Marketinško istraživanje, Ekonomski fakultet, Beograd [in English: Aker, D. A., Kumar, V. Dej, S. Dz. (2008), Marketing Research, Faculty of Economics, Belgrade]
2. Vračar, D. (2007), Strategije tržišnog komuniciranja, CID, Ekonomski fakultet, Beograd [in English: Vračar, D. (2007), Market Communication Strategies, CID, Faculty of Economics, Belgrade]
3. Duvnjak, S. (2013), Pravci razvoja pijačne delatnosti u Srbiji, Poslovno udruženje "Pijace Srbije", Beograd [in English: Duvnjak, S. (2013), Directions for the Marketplace Industry in Serbia, Business Association "Markets of Serbia", Belgrade]
4. Kliestik, T., Misankova, M., Valaskova, K., & Svabova, L. (2018). Bankruptcy prevention: new effort to reflect on legal and social changes. Science and Engineering Ethics, 24(2), 791-803.
5. Kotler, F. i Li, N. (2008), Marketing u javnom sektoru, Data status, Beograd [in English: Kotler, F. and Li, N. (2008), Public Sector Marketing, Data Status, Belgrade]
6. Kotler, P. (2003), Marketing menadžment, Prentice Hall [in English: Kotler, P. (2003), Marketing Management, Prentice Hall]
7. Kotler, F., Vong, V., Sonders, Dž. i Armstrong, G. (2007), Principi marketinga, Mate, Beograd [in English: Kotler, F., Wong, V., Sonders, Dz. and Armstrong, G. (2007), Principles of Marketing, Mate, Belgrade]
8. Kovacova, M., & Kliestik, T. (2017). Logit and Probit application for the prediction of bankruptcy in Slovak companies. Equilibrium. Quarterly Journal of Economics and Economic Policy, 12(4), 775-791.
9. Kuzman, B., Tešić, A., & Đelić, A. T. (2013). Possible routes of approaching of Serbia (agro industrial complex) to the EU and the WTO. Economics of Agriculture, 60(3), 541-549.
10. Kuzman, B., Prdić, N., & Dobraš, Z. (2017). The importance of the wholesale markets for trade in agricultural products. Economics of Agriculture, 64(3), 1177-1190.
11. Kuzman, B., & Prdić, N. (2018). Strategic significance of wholesale markets in agricultural products sale. Economics of Agriculture, Sustainable agriculture and rural development in terms of the Republic of Serbia strategic goals realization within the Danube region. 87-104. http://repository.iep.bg.ac.rs/65/1/1%20-%20Prdic%2C%20Kuzman.pdf
12. Lovreta, S. (2008)"Opravdanost izgradnje veletržnice na mikrolokaciji",Strategija razvoja trgovine grada Beograda, Ekonomski fakultet, NICEF, Beograd [in English: Lovreta, S. (2008) "Justifcation for the construction of a wholesale market at a microlocation", Belgrade Trade Development Strategy, Faculty of Economics, NICEF, Belgrade]
13. Milisavljević, M. (2003), Marketing, Savremena administracija, Beograd
14. Ognjanov, G. (2009), Integrisane marketinške komunikacije, Ekonomski fakultet, Centar za izdavačku delatnost, Beograd [in English: Ognjanov, G. (2009), Integrated Marketing Communications, Faculty of Economics, Publishing Center, Belgrade]
15. Paraušić, V., Cvijanović, D., Subić, J. (2007): Afrmacija udruživanja i marketinga u funkciji kreiranja konkurentnosti agrarnog sektora Srbije, monografja, Institut za ekonomiku poljoprivrede, Beograd [in English: Paraušić, V., Cvijanović, D., Subić, J. (2007): Affrmation of Associations and Marketing in Function of Creating Competitiveness of the Agricultural Sector of Serbia, Monograph, Institute for Agricultural Economics, Belgrade]
16. Pickton, D. Broderick, A. (2001), Integrated Marketing Comunication, Pearson Education, England
17. Prdić, N., Kuzman, B., & Barjaktarović, M. (2014). Practical research results of a successful companys appearance at the fair. Economics of Agriculture, 61(297- 2016-3637), 903-914.
18. Prdić, N. (2014), Istraživanje stavova potrošača o kupovini na pijacama ,Agroekonomika,43 (63-64) [in English: Prdić, N. (2014), "Exploring consumer attitudes to shopping at markets", Agroekonomika, vol. 43, iss. 63-64]
19. Prdić, N. (2016). Competitive adventage on the basis of the strategy low price. Ekonomika, 62(1), 163-174.
20. Prdić, N. (2018), Sajmovi, komunikacija, prodaja, Prometej, Novi Sad [in English: Prdić, N. (2018), Trade shows, communication, sales, Prometheus, Novi Sad]
21. Stanković, L., Đukić, S., & Popović, A. (2012). Istraživanje motiva i stavova potrošača o turističkim destinacijama. Marketing, 43(2), 104-113. [in English: Stanković, Lj. Djukic, S. and Popovic, A. (2012), Investigating the Motives and Attitudes of Consumers on Tourist Destinations, Marketing]
22. Smit, P.R. (2002), Marketinške komunikacije, Clio, Beograd [in English: Smit, P.R. (2002), Marketing communications, Clio, Belgrade]
23. Valaskova, K., Kliestik, T., & Kovacova, M. (2018). Management of financial risks in Slovak enterprises using regression analysis. Oeconomia Copernicana, 9(1), 105-121.
24. Veljković, S. (2009), Marketing usluga, Ekonomski fakultet, Beograd [in English: Veljković, S. (2009), Marketing Services, Faculty of Economics, Belgrade]
25. Vlahović, B. i Puškarić, A. (2014), Međunarodni promet smrznutog povrća – stanje i tendencije, Agroekonomika, 8(1), 13-22, [in English: Vlahović, B. and Puškarić, A. (2014), "International frozen vegetable turnover - state and tendencies", Agroeconomics]
26. Vlahović, B. (2013), Tržište agroindustrijskih proizvoda,Poljoprivredni fakultet, Novi Sad [in English: Vlahović, B. (2013), Market for Agro-Industrial Products, Faculty of Agriculture, Novi Sad]
27. Zakić, V., Kovačević, V., Ivkov, I., & Mirović, V. (2014). Importance of public warehouse system for financing agribusiness sector. Economics of Agriculture, 61(297-2016-3641), 929-943.
2. Vračar, D. (2007), Strategije tržišnog komuniciranja, CID, Ekonomski fakultet, Beograd [in English: Vračar, D. (2007), Market Communication Strategies, CID, Faculty of Economics, Belgrade]
3. Duvnjak, S. (2013), Pravci razvoja pijačne delatnosti u Srbiji, Poslovno udruženje "Pijace Srbije", Beograd [in English: Duvnjak, S. (2013), Directions for the Marketplace Industry in Serbia, Business Association "Markets of Serbia", Belgrade]
4. Kliestik, T., Misankova, M., Valaskova, K., & Svabova, L. (2018). Bankruptcy prevention: new effort to reflect on legal and social changes. Science and Engineering Ethics, 24(2), 791-803.
5. Kotler, F. i Li, N. (2008), Marketing u javnom sektoru, Data status, Beograd [in English: Kotler, F. and Li, N. (2008), Public Sector Marketing, Data Status, Belgrade]
6. Kotler, P. (2003), Marketing menadžment, Prentice Hall [in English: Kotler, P. (2003), Marketing Management, Prentice Hall]
7. Kotler, F., Vong, V., Sonders, Dž. i Armstrong, G. (2007), Principi marketinga, Mate, Beograd [in English: Kotler, F., Wong, V., Sonders, Dz. and Armstrong, G. (2007), Principles of Marketing, Mate, Belgrade]
8. Kovacova, M., & Kliestik, T. (2017). Logit and Probit application for the prediction of bankruptcy in Slovak companies. Equilibrium. Quarterly Journal of Economics and Economic Policy, 12(4), 775-791.
9. Kuzman, B., Tešić, A., & Đelić, A. T. (2013). Possible routes of approaching of Serbia (agro industrial complex) to the EU and the WTO. Economics of Agriculture, 60(3), 541-549.
10. Kuzman, B., Prdić, N., & Dobraš, Z. (2017). The importance of the wholesale markets for trade in agricultural products. Economics of Agriculture, 64(3), 1177-1190.
11. Kuzman, B., & Prdić, N. (2018). Strategic significance of wholesale markets in agricultural products sale. Economics of Agriculture, Sustainable agriculture and rural development in terms of the Republic of Serbia strategic goals realization within the Danube region. 87-104. http://repository.iep.bg.ac.rs/65/1/1%20-%20Prdic%2C%20Kuzman.pdf
12. Lovreta, S. (2008)"Opravdanost izgradnje veletržnice na mikrolokaciji",Strategija razvoja trgovine grada Beograda, Ekonomski fakultet, NICEF, Beograd [in English: Lovreta, S. (2008) "Justifcation for the construction of a wholesale market at a microlocation", Belgrade Trade Development Strategy, Faculty of Economics, NICEF, Belgrade]
13. Milisavljević, M. (2003), Marketing, Savremena administracija, Beograd
14. Ognjanov, G. (2009), Integrisane marketinške komunikacije, Ekonomski fakultet, Centar za izdavačku delatnost, Beograd [in English: Ognjanov, G. (2009), Integrated Marketing Communications, Faculty of Economics, Publishing Center, Belgrade]
15. Paraušić, V., Cvijanović, D., Subić, J. (2007): Afrmacija udruživanja i marketinga u funkciji kreiranja konkurentnosti agrarnog sektora Srbije, monografja, Institut za ekonomiku poljoprivrede, Beograd [in English: Paraušić, V., Cvijanović, D., Subić, J. (2007): Affrmation of Associations and Marketing in Function of Creating Competitiveness of the Agricultural Sector of Serbia, Monograph, Institute for Agricultural Economics, Belgrade]
16. Pickton, D. Broderick, A. (2001), Integrated Marketing Comunication, Pearson Education, England
17. Prdić, N., Kuzman, B., & Barjaktarović, M. (2014). Practical research results of a successful companys appearance at the fair. Economics of Agriculture, 61(297- 2016-3637), 903-914.
18. Prdić, N. (2014), Istraživanje stavova potrošača o kupovini na pijacama ,Agroekonomika,43 (63-64) [in English: Prdić, N. (2014), "Exploring consumer attitudes to shopping at markets", Agroekonomika, vol. 43, iss. 63-64]
19. Prdić, N. (2016). Competitive adventage on the basis of the strategy low price. Ekonomika, 62(1), 163-174.
20. Prdić, N. (2018), Sajmovi, komunikacija, prodaja, Prometej, Novi Sad [in English: Prdić, N. (2018), Trade shows, communication, sales, Prometheus, Novi Sad]
21. Stanković, L., Đukić, S., & Popović, A. (2012). Istraživanje motiva i stavova potrošača o turističkim destinacijama. Marketing, 43(2), 104-113. [in English: Stanković, Lj. Djukic, S. and Popovic, A. (2012), Investigating the Motives and Attitudes of Consumers on Tourist Destinations, Marketing]
22. Smit, P.R. (2002), Marketinške komunikacije, Clio, Beograd [in English: Smit, P.R. (2002), Marketing communications, Clio, Belgrade]
23. Valaskova, K., Kliestik, T., & Kovacova, M. (2018). Management of financial risks in Slovak enterprises using regression analysis. Oeconomia Copernicana, 9(1), 105-121.
24. Veljković, S. (2009), Marketing usluga, Ekonomski fakultet, Beograd [in English: Veljković, S. (2009), Marketing Services, Faculty of Economics, Belgrade]
25. Vlahović, B. i Puškarić, A. (2014), Međunarodni promet smrznutog povrća – stanje i tendencije, Agroekonomika, 8(1), 13-22, [in English: Vlahović, B. and Puškarić, A. (2014), "International frozen vegetable turnover - state and tendencies", Agroeconomics]
26. Vlahović, B. (2013), Tržište agroindustrijskih proizvoda,Poljoprivredni fakultet, Novi Sad [in English: Vlahović, B. (2013), Market for Agro-Industrial Products, Faculty of Agriculture, Novi Sad]
27. Zakić, V., Kovačević, V., Ivkov, I., & Mirović, V. (2014). Importance of public warehouse system for financing agribusiness sector. Economics of Agriculture, 61(297-2016-3641), 929-943.
Downloads
Published
2019-12-25
How to Cite
Prdić, N. P., Kuzman, B., & Damjanović, J. (2019). MARKETING RESEARCH IN THE FUNCTION OF BUSINESS EFFICIENCY. Ekonomika Poljoprivrede, 66(4), 1039–1054. https://doi.org/10.5937/ekoPolj1904039P
Issue
Section
Review articles
