NEW CONCEPT OF MARKETING IN THE AGRO-BUSINESS

Authors

  • Vesna Milanovic –Golubovic Megatrend Business School – Belgrade

Keywords:

marketing, health food, health consumer, agro-business

Abstract

Based on new social approach to marketing between Green and Philanthropic marketing, a new concept of marketing in Agro-Business is developing.

Its development is influenced by difficulty to find new sources of competent advantages of the companies as well as the requests derived from the society for protection and better care of the consumer since the rate of his mortality has rised due to bad food and fatiness.

Supporters of this concept create and try to satisfy all the necesities of health consumer by offering a health and safe products and good service. Therefore they take into consideration the quality of living conditions within social community, protecting natural envirenments at the same time.

New concept of marketing in agro-business is the marketing of safe and health food which will intesify the involvement of SCG companies into integrating processes.

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Published

2006-09-30

How to Cite

Milanovic –Golubovic, V. (2006). NEW CONCEPT OF MARKETING IN THE AGRO-BUSINESS. Ekonomika Poljoprivrede, 53(3), 543–560. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/1425

Issue

Section

Original scientific papers