ECO-LABELLING OF ACCOMMODATION FACILITIES AND ITS PERCEPTION BY RURAL TOURISTS: CASE STUDY OF VOJVODINA
DOI:
https://doi.org/10.5937/ekoPolj1701205BKeywords:
sustainable tourism, hotel management, ecolabeling, Green consumers, Environmental management, Rural tourismAbstract
With transportation, hotel industry eco-efficiency forms the basis of the eco-efficiency in tourism operations. Although the tourism industry is a huge consumer, very few studies has been published on energy saving and renewables in terms of stakeholders attitudes on the topic. One of the ultimate goals of sustainable development is to foster responsible environmental behaviour not only for tourism operators, but also for tourists themselves. This paper represents the results of qualitative and quantitative research that was conducted in 59 accommodation facilities in rural areas of Vojvodina. The main task of the research was to explore possibilities of improving the environmental aspects of environmental responsible consumer behaviour in the hospitality industry. The aim of the research is to improve the tourism and hospitality market participants understanding of the relationship between positive consumer environmental protection attitude and responsibility with business standards in hospitality industry in rural areas. The research findings show the nature of such relationships.
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References
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2. Bhattacharya, C.B., Sankar, S., Korschun D. (2008): Using Corporate Social Responsibility to Win the War for Talent. MIT Sloan Management Review, Massachusetts Institute of Technology, Vol. 49 No. 2, pp. 37-44, Cambridge, USA.
3. Bradić, M. (2011): Hotel Industry in Context of responsible Tourism Development, Ph.D. dissertation, University of Novi Sad, Faculty of Science, Novi Sad, Serbia.
4. Gajić, A. (2015): Different methodological approaches in defning rural and urban areas. Architecture and urbanism, Institute of architecture and urbanism of Serbia, Vol. 41, pp. 63-67.
5. GHA – What are green hotels?, Green Hotel Association (GHA), 2014, URL http://www.greenhotels.com/whatare.htm (accessed on May 10th, 2012).
6. Gossling, S. (2002): Global environmental consequences of tourism. Global Environmental Change, Elsevier, Vol 12, No 4, pp. 283–302.
7. Han, H., Hsu, L.T.J., Sheu, C. (2010): Application of the Theory of Planned Behaviour to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, Elsevier Vol 31, No. 3, pp. 325-34.
8. Holcomb, J.L., Upchurch, R.S., Okumus, F. (2007): Corporate social responsibility: what are top hotel companies reporting?. International Journal of Contemporary Hospitality Management, Emerald, Vol. 19, No. 6, pp. 461- 475.
9. Hooi, A.W.K. (2009): Competitiveness Through Sustainability In The Tourism Industry, International conference on green industry, Manila, Philippines.
10. Guide to energy-effcient building, IHP – Institute Hrvoje Pozar, The Ministry of Environmental Protection, Spatial Planning and Construction of the Republic of Croatia - Offce for housing, municipal management and buildings, the Department of Civil Engineering and Energy, Zagreb, 2005.
11. ISO 14020, Environmental labels and declarations – General principles, ISO, 2015.
12. Juwaheer, T. D. (2004): Exploring international tourists perceptions of hotel operations by using a modifed SERVQUAL approach – a case study of Mauritius. Managing Service Quality: An International Journal, Emerald, Vol. 14, No. 5, pp. 350 – 364.
13. Karagiorgas, M., Tsoutsos, T., Drosou, V., Pouffary, S., Pagano, T., Lara, G.L. (2006): HOTRES: renewable energies in the hotels. An extensive technical tool for the hotel industry. Renewable and Sustainable Energy Reviews, Elsevier, Vol. 10, No. 3, pp. 198–224.
14. Kasim, A., Garsoy, D., Okumus, F., Wong, A. (2014): The importance of water management in hotels: a framework for sustainability through innovation. Journal of Sustainable Tourism, Taylor & Frances, Vol. 22, No. 7, pp. 1090– 1107.
15. Keller, M. (2010): Managing grapevines to optimise fruit development in a challenging environment: a climate change primer for viticulturists, Australian Journal of Grape and Wine Research, Wiley, Vol. 16, No. 1, pp. 56-69.
16. Kelly, J., Haider, W., Williams, P.W., Englund, K. (2007): Stated preferences of tourists for eco-effcient destination planning options. Tourism Management, Elsevier, Vol 28, No. 2, pp. 377–390.
17. Laroche, M., Bergeron, J., Barbaro-Forleo, G. (2001): Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, Emerald, Vol. 18, No. 6, pp. 503–520.
18. Manaktola, K., Jauhari, V. (2007): Exploring consumer attitude and behavior towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, Emerald, Vol. 19, No. 5, pp. 364– 377.
19. The 3R Guidebook for Hotels, National Environment Agency (NEA) and Singapore Hotel Association (SHA), Singapore, 2006.
20. Cut Company Costs by Cutting Company Wastes, NCDPEA – The North Carolina Division of Pollution and Environmental Assistance, North Carolina, 2010.
21. Nikolau, J. L. (2008): Corporate Social Responsibility – Worth-Creating Activities. Annals of Tourism Research, Elsevier, Vol. 35, No. 4, pp. 990–1006.
22. Passive House Solutions – Promotion of European Passive Houses, European Commission under the Intelligent Energy Europe Programme. EIE/04/030/ S07.39990, 2006.
23. Randelli, F., Romei, P., Tortora, M. (2014): An evolutionary approach to the study of rural tourism: The case of Tuscany. Land Use Policy, Elsevier, Vol. 38, pp. 276-281.
24. Stojanović, V. (2006): Sustainable Development of Tourism and Environment, 1st edn. Pp. 78-131. Department of Geography, Tourism and Hotel Management, Faculty of Science, Novi Sad.
25. Sweeting, J.E.N., Sweeting, A.R. (2003): A practical guide to good practice managing environmental and social issues in the accommodations sector, United Nations Environment Programme (UNEP).
26. Tomescu, A. M. (2011): Aspects of service Quality and Eco labelling of Romanian Lodging Services. Proceedings from the conference – European Integration – New Challenges, Oradea, Romania, pp. 693-699.
27. Tsagarakis, K., Bounialetou, F., Gillas, K., Profylienou, M., Pollaki, A., Zografakis, N. (2011): Tourists attitudes for selecting accommodation with investments in renewable energy and energy saving systems. Renewable and Sustainable Energy Reviews, Elsevier, Vol. 15, No. 2, pp. 1335–1342.
28. Factors and Initiatives affecting Renewable Energy Technologies use in the Hotel Industry, Hotel Energy Solutions project publications, World Tourism Organization, UNWTO, 2011.
29. Waldmann, J. (2005): Protecting the Environment in the European Union, In: Meyers M, Woyke W, editors. Introduction to European Studies, Münster: Klausenburg.
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Published
2017-01-31
How to Cite
Bradić, M., Kosar, L., Djeri, L., Vukosav, S., & Garača, V. (2017). ECO-LABELLING OF ACCOMMODATION FACILITIES AND ITS PERCEPTION BY RURAL TOURISTS: CASE STUDY OF VOJVODINA. Ekonomika Poljoprivrede, 64(1), 205–219. https://doi.org/10.5937/ekoPolj1701205B
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