THE RELATIONSHIP BETWEEN AUTOCHTHONOUS WINE ATTRIBUTES AND WINE CONSUMPTION MOTIVES
DOI:
https://doi.org/10.5937/ekoPolj1804337IKeywords:
consumers, wine attributes, consumption motives, autochthonous wineAbstract
This paper had a goal to explore the relationship between autochthonous wine attributes and wine consumption motives. Data were collected through a questionnaire, processed by standard statistical methods, univariate (general description of the sample), and multivariate statistics (factor analysis, cluster analysis and logistic regression). Through factor analysis five main dimensions of wine consumption motives were determined, namely social status, socializing effects, health, self indulgence and relaxation. For autohchthonous wine (Malvazija Istarska) three factor dimensions of wine attributes were determined: reccomendations, quality and origin. Through cluster analysis, wine consumption motives showed significant relations to the wine attributes, whereas self-expression, and health and taste stood out as the most important dimensions between high and low wine attribute importance segments
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References
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38. Liu, F., Murphy, J. (2007). A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines. International Journal of Wine Business Research, 19(2), 98 – 113.
39. Lockshin, L., Jarwis, W., dHautville, F., Perrouty, J.P. (2006). Using simulations from discrete choice experiments to measure consumers sensitivity to brand, region, price and awards in wine choice. Food quality and preference, 17, 166-178.
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47. Ramos, P.M.G., Martins, F.V., Barandas, H.G. (2011). Differences in the Perception of Wine Attributes: A Comparative View Between Consumers, Producers and Intermediaries. Bulletin de lOIV, 84, 271-306.
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51. Schultz, F.R. (2015). Word of mouth impulses: Evidence from wines of Germany, AAWE Working paper 187, http://www.wine-economics.org/list-ofaawe-working-papers/
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53. Težak, A., Šergo, Z., Uravić, L. (2009). Wine in tourism – tourist destination Istria, Planning for the Future - Learning from the Past, Proceedings 4th International Tourism Conference, 56-62.
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55. Verdonk, N.R., Wilkinson, J.W., Culbert, J.A., Ristić, R., Lane, M.J., Pearce K.L., Wilkinson, K.L. (2016). Australian consumers perceptions of Champagne and other sparkling wine: and exploratory study, Conference proceedings 9th Academy of wine business research conference, 184-193.
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57. Yuang, J., Jang, S. (2008). The effects of quality and satisfaction on awareness and behavioural intentions: Exploring the role of a wine festival. Journal of Travel Research, 46, 279-228.
2. Benfratello, L., Piacenza, M., Sachetto, S. (2009). Taste or reputation: what drives market prices in the wine industry? Estimation of a hedonic model for Italian premium wines. Applied Economics, 41, 2197-2199.
3. Boudreaux, C.A., Palmer, S.E. (2007). A charming little Cabernet: Effects of wine label design on purchase intent and brand personality. International Journal of Wine Business Research, 19(3), 170 – 186.
4. Brunner, T.A., Siegrist, M. (2011). A consumer-oriented segmentation study in the Swiss wine market. British Food Journal, 113(3), 353 – 373.
5. Bruwer, J., Li E., Reid, M. (2002). Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach. Journal of Wine Research, 13(3), 217-242.
6. Cardebat, J.M., Fiquet, J.M. (2009). Estimation of a hedonic price equation for Alsace Beaujolas and Provence wines. Applied Economics, 16(7-9), 921-927.
7. Cardebat, J.M., Fiquet, J.M. (2013). Expert opinions and Bordeaux wine prices: an attempt to correct the bias of subjective judgments, AAWE Working Paper 129, http://www,wine-economics,org/list-of-aawe-working-papers/
8. Celhay, F., Remaud, H. (2016). What does your wine label means to consumers? A semiotic approach. 9th Academy of wine business research conference, Conference proceedings, 381-387.
9. Charters, S. (2006). Wine and Society, Elsevier Butterworth-Heinemann, Oxford. ISBN 10:0750666352.
10. Charters, S., Ali-Knight, J. (2002). Who is the wine tourist? Tourism management, 23(3), 311-319.
11. Chrea, C., Melo, de L., Evans, G., Forde, C., Delahunty, C., Cox, D.N. (2011). An investigation using three approaches to understand the influences of extrinsic product cues on consumer behaviour: An example of Australian wines. Journal of Sensory Studies, 23, 13-24.
12. Chrysochou, P., Jorgensen, J.B. (2016). Danish consumer preferences for wine and the impact of involvement. 9th Academy of wine business research conference, Conference proceedings, 194-202.
13. Combris, P., Bazoche, P., Giraud-Heraud, E., Issanchou, S. (2009). Food choices: What do we learn from combining sensory and economic experiments? Food quality and Preference, 20(8), 550-557.
14. Corduas, M., Cinquanta, L., Ievoli, C. (2013). The importance of wine attributes for purchase decisions: A study of Italian consumers perception. Food Quality and Preference, 28, 407–418.
15. DiStefano, C., Zhu, M., Mîndrilă, D. (2009). Understanding and Using Factor Scores: Considerations for the Applied Research. Practical Assessment Research & Evaluation, 14(20), 1-11.
16. Duarte, F., Madeira, J., Barreira, M. (2010). Wine purchase and consumption in Portugal - an exploratory analysis of young adults motives/attitudes and purchase attributes. Ciência Téc, Vitiv, 25(2), 63-73.
17. Eldesonky, A., Mesias, F. (2014). An insight into the influence of packaging and presentation format on consumer purchasing attributes towards a cheese: a qualitative study. Spanish Journal of Agricultural Research, 12(2), 305-312.
18. Festival Malvazija, http://www.malvazija.info/festival.html (reached at 12, September 2018)
19. Field, A. (2005). Discovering Statistics Using SPSS, Sage Publication Ltd: London, UK, 1-816. ISBN 978-1-84787-906-6.
20. Fotopoulos, C., Krystallis, A., Ness, M. (2003). Wine produced by organic grapes in Greece: using means—end chains analysis to reveal organic buyers purchasing motives in comparison to the non-buyers. Food Quality and Preference, 14(7), 549–566.
21. Foxall, G.R., Goldsmith, R.E. (1994). Consumer psychology for marketing. Routledge, Oxford, UK, 1-244, ISBN 0415046742.
22. Frankel, J., Rose, A. (2010). Determinants of Agricultural and Mineral Commodity Prices. Research Working Paper Series, 10-038, JF, Kennedy School of Government, Harward University, USA.
23. Gomez, M., Molivia, A., Esteban, A. (2013). What are the main factors attracting visitors to wineries? A PLS multi group comparison. Quality and Quantity, 47, 2637-2657.
24. Goodman, S., Lockshin, L., Remaud, H. (2010). Where to shop? The influence of store chracteristics on retail segmenation. Auckland 5th International "Academy of wine business research conference, http://academyofwinebusiness,com/wp_content/uploads/2016/03/Conference-Proceedings-Final_TOC_Final.pdf
25. Hair, J.F., Black, W.C., Babin, B.J., Anderson, A.E. (2014). Multivariate Data Analysis. Pearson Education Limited, Harlow, Essex, UK, 1-729, ISBN 10:1-292-02190-X.
26. Hall, C.M., Mitchell, R.D. (2002). The tourists terroir of New Zealand wine: The importance of region in the tourism experience. Food and Environment: Geographies of taste, 69-91.
27. Hall, J., Lockshin, L., O Mahony, G.B. (2001). Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence, International Journal of Wine Marketing, 13 (1), 36–53.
28. Hall, J., Shaw, M., Doole. I. (1997). Cross-cultural Analysis of Wine Consumption Motivations. International Journal of Wine Marketing, 9(2), 83-92.
29. Hertzberg, H., Malorgio, G. 2008. Wine demand in Italy: an analysis of consumer preferences. New Medit, 4, 40-46.
30. Hinkin, T.R., Tracey, J.B., Enz C.A. (1997). Scale Construction: Developing Reliable and Valid Measurement Instruments. Journal of Hospitality & Tourism Research, 21(1), 100-120.
31. Hughson, A., Ashman, H., De la Huega, V., Moscowitz, H. (2004). Mind set of the wine consumer. Journal of Sensory Studies, 19, 85-105.
32. Ilak Peršuric, A.S., Težak, A. (2011). Wine production on Istria family farms, Acta agriculturae Slovenica, 97(1), 25-31.
33. Ilak Peršurić, A.S., Težak Damijanić, A., Saftić, D. (2016). Winery and wine exhibition visitors characteristics in the context of wine tourism development New Medit, 4, 82-89.
34. Jarvis, W., Rungie, C., Lockshin, L. (2007). Revealed preference analysis of red wine attribute using polarisation. International Journal of Wine business research 19(2), 127-138.
35. Jouvier, A.J.V., Montes, F.J.L., Fuentes, M.D.M.F. (2004). Measuring perception of quality in food products: The case of red wine. Food Quality and preference, 15, 453-469.
36. Kallas, Z., Escobar, C., Gill, J. (2012). Assessing the impact of Christmas advertisement campaign on Catalan wine preference using choice experiments. Appetite, 52, 258-298.
37. Koch, J., Martin, A., Nash, R. (2013). Overview of perceptions of German wine tourism from the winery perspective. International Journal of wine Business Research 25(1), 50-74.
38. Liu, F., Murphy, J. (2007). A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines. International Journal of Wine Business Research, 19(2), 98 – 113.
39. Lockshin, L., Jarwis, W., dHautville, F., Perrouty, J.P. (2006). Using simulations from discrete choice experiments to measure consumers sensitivity to brand, region, price and awards in wine choice. Food quality and preference, 17, 166-178.
40. Lopes, P., Sagala, R., Lockshin, L. (2016). Importance of eco-logo and closure type on consumer expectations, price perception and willingness to purchase wines in Canada. AAWE working paper 200, http://www.wineeconomics.org/aawe/wpcontent/uploads/2016/07/AAWE_WP200.pdf
41. MacDonald, J.B., Saliba, A.J., Bruwer, J. (2013). Wine choice and drivers of consumption explored in relation to generational cohorts and methodology, Journal of Retailing and Consumer Services, 20, 349–357.
42. Marzo-Navarro, M., Iglessias, M.P. (2012). Critical factors of wine tourism: incentives and barriers from the potential tourists perspective, International Journal of contemporary Hospitality Management 24(2), 312-334.
43. Matos Graça Ramos, P., Martins, F.V., Gouveia Barandas, H. (2011). Differences in the Perception of Wine Attributes: A Comparative View Between Consumers, Producers and Intermediaries. Bulletin de lOIV, 84, 271-306.
44. Melo, L., Colin, J., Delahunty, C., Forde, C., Cox, D.N. (2010). Lifetime wine drinking, changing attitudes and associations with current wine consumption: A pilot study indicating how experience may drive current behaviour. Food quality and Preference, 21, 784-790.
45. Outreville, F.J. (2011). Does the bottle size matter? An investigation into differences between posted and market price. AAWE Working Paper 86, http://www,wine-economics,org/list-of-aawe-working-papers/
46. Quester, P.G., Smart, J. (1996). Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes. International Journal of Wine Marketing, 8(3), 37 – 56.
47. Ramos, P.M.G., Martins, F.V., Barandas, H.G. (2011). Differences in the Perception of Wine Attributes: A Comparative View Between Consumers, Producers and Intermediaries. Bulletin de lOIV, 84, 271-306.
48. Roma, P., Di Martino, G., Perrone, G. (2013). What to show on wine labels: a hedonic analysis of price drivers of Sicilian wines. Applied Economics, 45(19), 2765-2778.
49. Rössel, J., Beckert, J. (2012). Quality classification in competition: Price formation in the German Wine market, AAWE Working Paper 114, http://www.wine-economics.org/list-of-aawe-working-papers/
50. Ružić, P., Ilak Peršurić, A.S., Milohanović, A. (2006). The impact of consumer preferences on Istrian Malvasia wine consumption. Rivista di viticoltura e di enologia 59 (2-3), 99-110.
51. Schultz, F.R. (2015). Word of mouth impulses: Evidence from wines of Germany, AAWE Working paper 187, http://www.wine-economics.org/list-ofaawe-working-papers/
52. Sinclair-Maragha, G., Gursoyb, D., Viereggec, M. (2015). Residents׳ Perceptions toward Tourism Development: A Factor-cluster Approach, Journal of Destination Marketing & Management, 4(1), 36–45.
53. Težak, A., Šergo, Z., Uravić, L. (2009). Wine in tourism – tourist destination Istria, Planning for the Future - Learning from the Past, Proceedings 4th International Tourism Conference, 56-62.
54. Veal A.J. (2006). Research Methods for Leisure and Tourism: A Practical Guide. Pearson Education Limited: Essex, 1-559, ISBN 0273682008.
55. Verdonk, N.R., Wilkinson, J.W., Culbert, J.A., Ristić, R., Lane, M.J., Pearce K.L., Wilkinson, K.L. (2016). Australian consumers perceptions of Champagne and other sparkling wine: and exploratory study, Conference proceedings 9th Academy of wine business research conference, 184-193.
56. Vinistra, 2018, www.vinistra.com (reached at 12, September 2018)
57. Yuang, J., Jang, S. (2008). The effects of quality and satisfaction on awareness and behavioural intentions: Exploring the role of a wine festival. Journal of Travel Research, 46, 279-228.
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Published
2018-12-27
How to Cite
Ilak Peršurić, A. S. .-., Težak Damijanić, A., & Kerma, S. (2018). THE RELATIONSHIP BETWEEN AUTOCHTHONOUS WINE ATTRIBUTES AND WINE CONSUMPTION MOTIVES. Ekonomika Poljoprivrede, 65(4), 1337–1357. https://doi.org/10.5937/ekoPolj1804337I
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Original scientific papers
