THE IMPACT OF MARKET DEVELOPMENT ON PROMOTION OF ORGANIC AGRICULTURAL PRODUCTS
Keywords:
organic agriculture, organic agricultural products, marketing strategies, promotion, marketing strategies for organic agriculture development, promotion of organic agricultural products.Abstract
Although there are two different approaches to organic market development, the first applied in the USA and the second in countries of EU, it can be seen that on both territories that development is dynamic. Nowadays differences are decreasing while at the same time occurs development of organic agriculture in countries in which it didnt exist before. Increased availability of organic products in different distribution channels and from different parts of the world is actually the consequence of organic market development which sets new tasks for promotion, as for marketing mix instrument. On one hand, direct marketing channels and specialized organic stores are attempting to remain competitive. Besides, there is a need to target increased number of occasional organic buyers. At the same time, possibilities of promoting "organic plus" arguments in order to protect domestic production and consumers from organic market globalisation are being examined. Understanding of organic market development impact on organic products promotion could direct creation of promotion in Serbia, both for internal market, and for organic products export as well.
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3. Bolten Jan, Kennerknecht Raphael, Spiller Achim (2006), Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm, (http://orgprints.org/10198/1/Bolten_Kennerknecht_Spiller_EAAE_final_version_Schrift_12.-205.pdf)
4. Влаховић Бранислав, Томић Данило, Поповић Весна (2010), Стање и перспективе потрошње производа органске пољопривреде, Четврти форум о органској производњи-зборник радова, Центар за органску производњу Селенча,
5. Давчик Ст. Небојша (2004), Маркетинг стратегија производа у индустрији хране: еколошки приступ, ECOLOGICA 11/2004. бр. 43,
6. Dimitri Carolyn, Oberholtzer Lydia (2009), Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers, Economic Information Bulletin, Number 58, September 2009, (http://www.ers.usda.gov/publications/eib58/eib58.pdf).
7. Dimitri Carolyn, Oberholtzer Lydia (2005), Market-Led Versus GovernmentFacilitated Growth: Development of the U.S. and EU Organic Agricultural Sectors, Electronic Outlook Report from the Economic Research Service, August 2005, (http://www.ers.usda.gov/publications),
8. Zander Katrin, Hamm Urlich (2009) Farmer Consumer Partnerships: Information search and decision making – the case of ethical values of organic products (http://orgprints.org/15199/1/CORE_FCP_WP3_Report.pdf),
9. Zenner Silvia, Foster Carolyn, Padel Susanne, Wirthgen Bernd (2000), Comparative analysis of the impacts of marketing instruments on the organic market in Austria, the United Kingdom and Germany, (http://orgprints.org/927/1/zenner-2000-impacts-of-marketinginstruments.PDF).
10. Kilcher Lukas (2007) How organic agriculture contributes to sustainable developement, JARTS Witzenhausen, Supplement 89,
11. Kotler Philip, Keller Kevin Lane (2006), Маркетинг менаџмент, Дата Статус, Београд,
12. Naspetti Simona, Zanoli Raffaele (2010), Farmer Consumer Partnerships: Elaboration and test of new communication concept, http://orgprints.org/16678/1/CORE_WP4_FINAL_REPORT_25_1_2010.pdf,
13. Padel Susanne, Gössinger Katharina (2008), Farmer Consumer PartnershipsCommunicating Ethical Values: a conceptual framework, (http://orgprints.org/12821/1/CORE_FCP_Vol1_Final_31_July.pdf),
14. Richter Toralf (2006), Review of organic market development in Europe - from OFCAP to QLIF, (http://orgprints.org/7970/1/JOC_2006_Richter_Market_between_OFCAP_and_QLIF_eprints.pdf),
15. Soil Association (2004), Organic Food: Understanding the consumer and increasing sales - A marketing guide for Welsh organic businesses based on consumer research conducted by Taylor Nelson Sofres (http://orgprints.org/10858/1/TNS2004eng.pdf).
16. Stevens-Garmon John, Huang Chung L., Lin Biing-Hwan (2007), Organic Demand: A Profile of Consumers in the Fresh Produce Market, Choices, the magazine of food, farm and resources issues, A publication of the American Agricultural Economics Association, 2nd. Quarter 2007, 22(2)
17. Stolze Matthias, Lampkin Nicolas (2006), European organic farming policies: an overwiev, (http://orgprints.org/6337/),
18. Stolz Hanna, Stolze Matthias (2010), Farmer Consumer Partnerships: WP 5 Report on the results of Consumer Choices Experiment, (http://orgprints.org/17247/1/COREWP5ReportFinal.pdf).
19. Сударевић Томислав, Вујошевић Ана Мариа (2004), Маркетинг карактеристике процеса развоја органских пољопривредних производа, Анали Економског факултета у Суботици, бр. 12/2004,
20. Сударевић Томислав, Давчик Ст. Небојша (2005), Обележавање органских пољопривредних производа у Србији, Анали Економског факултета у Суботици, бр. 14/2005,
21. Forrer Graydon, Avery Alex, Carlisle John (2000), Marketing & The Organic Food Industry: A history of food fears, market manipulation and misleading consumer, (http://www.igf-1-and-milk.com/PDF/organicmarketing.pdf).
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Published
2018-08-28
How to Cite
Đokić, N., Kočić-Vugdelija, V., & Berber, N. (2018). THE IMPACT OF MARKET DEVELOPMENT ON PROMOTION OF ORGANIC AGRICULTURAL PRODUCTS. Economics of Agriculture, 58(3), 425–441. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/718
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Section
Professional paper
