THE PERFORMANCES OF COFFEE PROCESSORS AND COFFEE MARKET IN THE REPUBLIC OF SERBIA

  • Daniela Nuševa, PhD University of Novi Sad, Faculty of Economics in Subotica, Subotica
  • Kristina Mijić, PhD University of Novi Sad, Faculty of Economics in Subotica
  • Dejan Jakšić, PhD University of Novi Sad, Faculty of Economics in Subotica

Abstract

The main aim of this paper is to investigate the performances of coffee processors and coffee market in Serbia based on the market concentration analysis, profitability analysis, and proftability determinants analysis. The research was based on the sample of 40 observations of coffee processing companies divided into two groups: large and small coffee processors. The results indicate that two large coffee processors have dominant market share. Even though the Serbian coffee market is an oligopolistic, proftability analysis indicates that small coffee processors have a signifcant better proftability ratio than large coffee processors. Furthermore, results show that proftability ratio is positively related to the inventory turnover and negatively related to the market share.

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Published
2017-01-31
How to Cite
NUŠEVA, Daniela; MIJIĆ, Kristina; JAKŠIĆ, Dejan. THE PERFORMANCES OF COFFEE PROCESSORS AND COFFEE MARKET IN THE REPUBLIC OF SERBIA. Economics of Agriculture, [S.l.], v. 64, n. 1, p. 307-322, jan. 2017. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/143>. Date accessed: 16 nov. 2019. doi: https://doi.org/10.5937/ekoPolj1701307N.