THE PERFORMANCES OF COFFEE PROCESSORS AND COFFEE MARKET IN THE REPUBLIC OF SERBIA
The main aim of this paper is to investigate the performances of coffee processors and coffee market in Serbia based on the market concentration analysis, profitability analysis, and proftability determinants analysis. The research was based on the sample of 40 observations of coffee processing companies divided into two groups: large and small coffee processors. The results indicate that two large coffee processors have dominant market share. Even though the Serbian coffee market is an oligopolistic, proftability analysis indicates that small coffee processors have a signifcant better proftability ratio than large coffee processors. Furthermore, results show that proftability ratio is positively related to the inventory turnover and negatively related to the market share.
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