THE RELATIONSHIP BETWEEN AUTOCHTHONOUS WINE ATTRIBUTES AND WINE CONSUMPTION MOTIVES

  • Anita Silvana - Ilak Peršurić, PhD Scientific advisor, Institute for Agriculture and Tourism, Poreč
  • Ana Težak Damijanić, PhD Scientific associate, Institute for Agriculture and Tourism, Poreč
  • Simon Kerma, PhD Scientifc associate, Turistica, Fakulteta za tursitične studije, Portorož

Abstract

This paper had a goal to explore the relationship between autochthonous wine attributes and wine consumption motives. Data were collected through a questionnaire, processed by standard statistical methods, univariate (general description of the sample), and multivariate statistics (factor analysis, cluster analysis and logistic regression). Through factor analysis five main dimensions of wine consumption motives were determined, namely social status, socializing effects, health, self indulgence and relaxation. For autohchthonous wine (Malvazija Istarska) three factor dimensions of wine attributes were determined: reccomendations, quality and origin. Through cluster analysis, wine consumption motives showed significant relations to the wine attributes, whereas self-expression, and health and taste stood out as the most important dimensions between high and low wine attribute importance segments

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Published
2018-12-27
How to Cite
ILAK PERŠURIĆ, Anita Silvana -; TEŽAK DAMIJANIĆ, Ana; KERMA, Simon. THE RELATIONSHIP BETWEEN AUTOCHTHONOUS WINE ATTRIBUTES AND WINE CONSUMPTION MOTIVES. Economics of Agriculture, [S.l.], v. 65, n. 4, p. 1337-1357, dec. 2018. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/1313>. Date accessed: 28 sep. 2020. doi: https://doi.org/10.5937/ekoPolj1804337I.
Section
Original scientific papers