S. Adžić, M. Pavlović, M. . Milunović, Đorđe Pavlović, T. . Savić Tot, and P. . Radanov, “THE IMPACT OF RAKIJA CULTURAL HERITAGE AND RAKIJA MARKETING ON THE CONSUMER PURCHASING DECISIONS”, EA, vol. 71, no. 3, pp. 923–941, Oct. 2024.