Ikonić, N., Stojanović, K. and Cvijanović, D. 2023. BRANDING OF THE DESTINATION OF PODGORINA THROUGH THE ROUTE OF “RAKIJA ŠLJIVOVICA”, A UNESCO HERITAGE ROUTE . Ekonomika poljoprivrede. 70, 4 (Dec. 2023), 1201–1218. DOI:https://doi.org/10.59267/ekoPolj23041201I.