RESEARCH ON CONSUMER ATTITUDES OF ORGANIC FOOD CONSUMPTION IN SЕRBIA

Authors

  • Branislav Vlahovi?, PhD Faculty of Agriculture, Novi Sad
  • Vuk Radojevi?, MSc. Faculty of Agriculture, Novi Sad
  • Ivana Živanovi?, MA Faculty of Agriculture, Novi Sad

Keywords:

research, market, questionnaire, organic agricultural products.

Abstract

In this paper authors research consumer attitudes about the purchase and consumption of organic food in the Republic of Serbia. The aim of this research is to identify main factors that influence on demand for organic agricultural products.Three quarters of respondents are not familiar with the law on organic food.Requires a significant consumer education in this direction in order to better inform and increase demand. The largest proportion of respondents (40%) have confidence in domestic organic products, which is a good basis to increase supply in the market. The largest number of interviewed persons buy organic agricultural products at the markets (40%), it is observed declining importance of the specialized shops, so-called "organic" food shops. Half of respondents believe that organic agricultural products have a high price, which is a significant limiting factor of increasing demand and consumption. Almost half of respondents are willing to pay more to purchase organic products. Three quarters of respondents consider that organic products are "healthy" nutrition, which also should represent an additional motivation for the growth of their consumption. The results indicate that consumer awareness of organic food is not yet developed and built. Also, the market for organic food is still not sufficiently developed. It is necessary to extend the range of products from organic agriculture and food industry, to have a continuous supply and to develop appropriate marketing. With good information and education of consumers consumption can be upgraded to a higher level.

Downloads

Download data is not yet available.

References

1. Briz, T. i Al-Hajj, M. (2004.): Consumers attitude regarding organic products: Marketing Trends for Organic Food in the 21st Century, Series on Computers, and Operations Research, vol. 3, World Scientific Publishing Co., Pte. Ltd.
2. Dimitri, C. i Greene, C. (2002.): Recent Growth Patterns in the U.S. Organic Foods Market, U.S. Department of Agriculture, Economic Research Service, Market and Trade Economics Division and Resource Economics Division. Agriculture Иnformation Bulletin Number 777. dostupno na: http://www.ers.usda.gov/publications/aib777/aib777.pdf [pristupljeno decembar 2010.].
3. Fotopoulos, C. i Krystallis, A. (2002.): Purchasing motives and profi le of the Greek organic consumer: a countrywide survey, British Food Journal, vol. 104, br. 9,
4. Hallam, D. (2002): The organic market in EOCD Countries: Past Growth, current status and Future Potential, OECD Workshop on Organic Agriculture, Washington D.C., USA.
5. Padel, S. i Foster, C. (2005.): Exploring the gap between attitudes and behaviour, Understanding why consumers buy or do not buy organic food, British Food Journal, Vol. 107, Br. 8.
6. Richter, T. (2005.): The European Organic Market between strong Growth and Consolidation, Current State and Prospects, Prezentacija na BioFach Nürnberg 24.02.2005, dostupno na: http://orgprints.org/4057 [pristupljeno januar 2011.].
7. Ренко, С., Бошњак, К., (2009): Актуално стање и перспективе будућег развоја тржишта еколошке хране у Хрватској, Економски преглед, (60) број 7-8, Загреб.
8. Рољевић, Светлана, Сарић, Р., Кузман, Б. (2010.): Significance in innovation and knowledge appliance in system of organic agriculture in Serbia, Economics of Agriculture, Vol. 57, N° SI-1 (1-323) 2010, Belgrade.
9. Влаховић, Б., Пушкарић, А., Максимовић, Бранка (2010.): Global organic products market, Economics of Agriculture, Vol. 57, N° SI-2 (1-372) 2010, Belgrade.
10. Влаховић, Б., (2004): Маркетинг, уџбеник, Пољопривредни факултет, Нови Сад.
11. Влаховић, Б., Томић, Д., Поповић, Весна (2010): Стање и перспективе потрошње производа органске пољопривреде, Зборник радова, Четврти форум о органској производњи, Селенча.
12. http://www.organicdenmark.dk [pristupljeno januar 2011].
13. http://www.vjesnik.hr/html/2000/02/11/Clanak.asp?r=sss&c=2 [pristupljeno januar 2011].
14. http://www.horecabar.com/aktuelnosti/raste-potraznja-za-organskom-hranom/ [pristupljeno januar 2011].
15. http://www.aic.ba [pristupljeno januar 2011].

Downloads

Published

2011-09-30

How to Cite

Vlahović, B., Radojević, V., & Živanović, I. (2011). RESEARCH ON CONSUMER ATTITUDES OF ORGANIC FOOD CONSUMPTION IN SЕRBIA. Economics of Agriculture, 58(3), 443–456. Retrieved from https://ea.bg.ac.rs/index.php/EA/article/view/719

Most read articles by the same author(s)

<< < 1 2 3 > >>