KEY PRINCIPLES OF RURAL TOURISM HOUSEHOLDS DEVELOPMENT STRATEGY - CASE STUDY OF VOJVODINA

  • Kristina Košić, PhD University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
  • Dunja Demirović, MSc, PhD student University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
  • Radovan Pejanović, PhD University of Novi Sad, Faculty of Agriculture, Department of Agricultural Economics and Rural Sociology, Novi Sad
  • Lazar Lazić, PhD University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
  • Igor Stamenković, PhD University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad

Abstract

The subject of the paper is the analysis of the condition and perspectives of the development of rural tourism in households of Vojvodina. Vojvodina with its natural and social resources qualifes for a position within the developed rural tourism regions. However, rural tourism product in Vojvodina has not been holding an appropriate position at the market. For the aim of determining principles and factors for successful rural tourism, questionnaire has been formed, which has been conducted among 70 country households involved in tourism. In order to achieve the best possible position at the international market, Vojvodina needs to apply the model of development that would ensure competitive advantage regarding similar destinations. Essential activities for improving service quality in rural tourism are: to improve the quality of accommodation facilities, to educate population with the aim of achieving higher service quality, to establish and apply criteria for standardization and service quality in rural tourism in Vojvodina and to intensify promotion at domestic and international market.

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Published
2015-12-31
How to Cite
KOŠIĆ, Kristina et al. KEY PRINCIPLES OF RURAL TOURISM HOUSEHOLDS DEVELOPMENT STRATEGY - CASE STUDY OF VOJVODINA. Economics of Agriculture, [S.l.], v. 62, n. 4, p. 975-988, dec. 2015. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/257>. Date accessed: 30 oct. 2020. doi: https://doi.org/10.5937/ekoPolj1504975K.
Section
Original scientific papers