• Vesna Parausić, Ph.D. Institute of Agricultural Economics
  • Ivana Simeunović, Ph.D. Belgrade Banking Academy, Faculty for Banking, Insurance and Finance, Belgrade


Authors analyze competitive strength and weakness of raspberry producers in Serbia and propose key prerequisites of which fulflling will depend develop of successful cluster initiative in Serbian raspberry sector. The research results indicate that Serbian raspberry growers can develop successful cluster and they can keep leading position in the global market of raspberries, only with following many assumptions, like: (a) better organized marketing channel through the vertically and horizontal integration of all actors in this sector,(b) strengthening specialized cooperatives for raspberry production and associations of raspberry growers, and in the future setting up of producer organisations and associations; (c) inclusion of producers of other berries and producers of processed berries; (d) introducing innovations, scientifc knowledge, and research and development in production, processing, packing, logistics, export of raspberries, etc. An analysis is based on case study in Šumadija and Western Serbia region, which is major region in raspberry production in Serbia.


Download data is not yet available.


1. British Columbia. “A Global Export Market Overview for British Columbia’s Raspberry Industry”, market analysis report (available at:
2. Cvejić, S., Babović, M., Petrović, M., Bogdanov, N., Vuković, O. (2010): Socijalna isključenost u ruralnim oblastima Srbije. UNDP, Srbija.
3. Djurković, M. (2012): SWOT analysis of Serbia’s raspberry sector in the competitive marketplace, Norwegian University of Life Sciences, Master Thesis (available at:
4. European Commission (2006): Putting knowledge into practice: A broad-based innovation strategy for the EU, European Commission, Brussels, COM(2006) 502 fnal.
5. European Commission (2008): The concept of clusters and cluster policies and their role for competitiveness and innovation: main statistical results and lessons learned. Commission Staff Working Document, SEC (2008) 2637.
6. Europe Innova (2008): Cluster policy in Europe: A bried summary of cluster policies in 31 European countries. Oxford Research AS.
7. European Economic and Social Committee - EESC. (2011): Opinion of the European Economic and Social Committee on Rural Development and Employment in the West Balkan countries. Brussels, 21st September 2011, REX/322.
8. Gallup Organization (2006): 2006 Innobarometer on cluster’s role in facilitating innovation in Europe, Analytical Report, July 2006, Flash Eurobarometer 187, European Commission (available at:
9. Gibbs, R. M. and Bernat Jr, G. A. (1997): Rural Industry Clusters Raise Local Earnings. Rural Development Perspectives vol. 12, No. 3, USDA Economic Research Service (available at:
10. Henry, M., Barkley, D., Zhang, Y. (1997): Industry Clusters in the TVA Region: Do they affect development of rural areas? TVA Rural Studies Program/Contractor Paper 98-9, Dec. 1997 (available at:
11. Kancelarija za evropske integracije - KEI. (2014): Nacionalni program za usvajanje pravnih tekovina EU, (available at:
12. Kljajić, N., Vuković, P., Arsić, S. (2013): Tendencies related to the production of raspberries in Serbia. Economics of Agriculture. Publishers: Balkan Scientifc Association of Agrarian Economists, Institute of Agricultural Economics, Belgrade and Academy of Economic Studies, Bucharest. No 1/2013, pages 39- 48, Belgrade.
13. Liefert W., Swinnen J. (2002): Changes in Agricultural Markets in Transition Economies, Agricultural Economic Report No. 806, March 2002, Washington, USDA Economic Research Service. 14. Mijačić, D. (2011): Analiza stanja poslovne infrastrukture u Republici Srbiji. Nacionalna agencija za regionalni razvoj.
15. OECD (2006): Business Clusters: Promoting Enterprise in Central and Eastern Europe, LEED Programme.
16. Paraušić, V., Simeunović, I. (2015): Survey with representatives participants in Serbian raspberry sector: (a) National of Fruit and Vegetable Growers Association “Plodovi Srbije”; (b) Cooperative “Eko voće”, Arilje; (c) Association of raspberry producers “Vilamet”, Arilje; (d) Local Economic Development Offce, Arilje municipality; (e) Innovation center for Agriculture Arilje Ltd; (f) owner of the cold storage „Stanić“, Ltd, Arilje; (g) Serbia Investment and Export Promotion Agency, unpublished material.
17. Paraušić, V., Cvijanović, J. (2014): Konkurentnost agroprivrede Srbijeklasteri u funkciji održive regionalne konkurentnosti. Institut za ekonomiku polјoprivrede, Beograd.
18. Paraušić, V., Cvijanović, J., Mihailović, B. (2013): Market analysis of clusters in Serbian agribusiness. Economics of Agriculture. Publishers: Balkan Scientifc Association of Agrarian Economists, Institute of Agricultural Economics, Belgrade and Academy of Economic Studies, Bucharest, No. 4, pages 713- 728, Belgrade.
19. Pekić, V. (2015): Outlook of Serbian and Polish raspberry sectors, presentation. Talca, Chile, Avgust 2015. (available at:
20. Porter, M. E. (1998): Clusters and the New Economics of Competition. Harvard Business Review, November-December, Harvard Business School Publishing, page 77-90.
21. Porter, E. M. (2008): On competition, Harvard Business Review Book.
22. Porter, M., Ketels, C., Miller, K., Bryden, R. (2004): Competitiveness in Rural U.S. Regions: Learning and Research Agenda, Institute for Strategy and Competitiveness, Harvard Business School, February 25, 2004 (available at:
23. REGULATION (EU) No 1305/2013 on support for rural development by the EAFRD and repealing Council Regulation (EC) No 1698/2005.
24. SEEDEV. Regional Agricultural Competitiveness Analysis of 15 Serbian Municipalities. Executive Summary (available at:
25. SEEDEV. (2010): Efekti liberalizacije carina na polјoprivredu Srbije. USAID Agrobiznis projekat (available at:
26. SIEPA. Fruit Industry in Serbia. (available at:
27. Službeni glasnik RS, broj 15/2011. Nacionalni program ruralnog razvoja od 2011. do 2013. godine.
28. Sredojević, Z., Kljajić, N., Popović, N. (2013). Investing in Raspberry Production as an Opportunity of Sustainable Development of Rural Areas in Western Serbia. Economic Insights – Trends and Challenges, Vol. II, No. 1/2013, 63-72 (available at:
29. Stojanović, Ž., Jovanović Gavrilović, B., Lončar, D., Janković, I., Ristić, B., Gligorić, M. (2015). Global and Local Raspberry Supply Chains: National Report of Serbia. Faculty of Economic, University of Belgrade (available at:
30. Stojanović, Ž., Radosavljević, K. (2013). Food chain, agricultural competitiveness and industrial policy: a case study of the Serbian raspberry production and export, Ekonomika preduzeća, Savez ekonomista Srbije. Issue 3-4, pages 174-182, Beograd.
31. Swiss Agency for Development and Cooperation - SDC. Market analysis of the fruit sector in Zlatibor County, Serbia. May 2009-April 2012. (available at:
32. Sölvell, Ö., Lindqvist, G, Ketels, C. (2003). The Cluster Initiative Greenbook. Ivory Tower AB, Stockholm.
33. US Council on Competitiveness (2007): Innovation America - Cluster-Based Strategies for Growing State Economies.
34. Zarić, V., Vasiljević, Z., Vlahović, B., Andrić, J. (2013). Basic Characteristics of the Raspberry Marketing Chain and Position of the Small Farmers in Serbia. 135th EAAE Seminar, Book of Proceddings “Challenges for the Global Agricultural Trade Regime After Doha”, August 2013. Belgrade, Serbia, pp. 359-368 (available at:,%20Vasiljevic,%20Vlahovic,%20Andric%20-%20EAAE%20135.pdf).
35. World Bank (2009). Clusters for Competitivenes: A Practical Guide and Policy Implications for Developing Cluster Initiatives. International Trade Department, February 2009.
Statistical and internet sources:
1. FAOSTAT (available at:,
2. International Trade Centre - ITC, Trade Map (available at:,
3. International Raspberry Organization - IRO, Chile (available at:, internal data.
4. Penn State Extension (available at:
5. SORS (2016), (available at
6. Statistical Offce of the Republic of Serbia - SORS (2015). Statistical Yearbook of the Republic of Serbia, Belgrade.
7. Statistical Offce of the Republic of Serbia – SORS (2012). Census of Agriculture 2012 in the Republic of Serbia, internal data.
How to Cite
PARAUSIĆ, Vesna; SIMEUNOVIĆ, Ivana. MARKET ANALYSIS OF SERBIA’S RASPBERRY SECTOR AND CLUSTER DEVELOPMENT INITIATIVES. Economics of Agriculture, [S.l.], v. 63, n. 4, p. 1417-1431, dec. 2016. ISSN 2334-8453. Available at: <>. Date accessed: 24 oct. 2020. doi: