CORPORATE SOCIAL RESPONSIBILITY AND NEW TECHNOLOGIES IN FOOD INDUSTRY, THE PUBLIC PERCEPTION - CASE STUDY OF VOJVODINA
During the past few decades many types of research have been studied Corporate Social Responsibility (CSR) but the most of these researches were focused on CSR effect on enterprise performance, but less attention has been given to the public perception of CSR and their opinions towards using new technologies, especially in food production. The purpose of this research was to investigate the public perception of CSR and their opinions regard the effect of new technologies in food production, with emphasize on genetically modified food (GMF). Empirical research was conducted in Vojvodina, as the region of Serbia, where food production is a dominant industry. The results showed that respondents mostly identify CSR with company’s responsibility and moral obligation to society, especially for food production companies and recognize GMF as not offering benefits and unsafe. The trust in key actors is missing. In this regard, CSR awareness campaigns needs to be strengthened.
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