LEVEL OF INTEGRATION AMONG AGRITOURISM ACCOMMODATION SECTOR AND TRAVEL AGENCIES

  • Aleksandra Vujko, PhD Novi Sad Business School
  • Tamara Gajić, PhD Novi Sad Business School
  • Miloš Dragosavac Novi Sad Business School
  • Branka Maksimović, PhD Novi Sad Business School
  • Milutin Mrkša Novi Sad Business School

Abstract

Many researchers consider agritourism as a major agent of local development, but there is still a lack of awareness about the importance of networking and integration among agritourism accommodation sector and travel agencies, and the economic benefts in terms of livelihood enhancement.This paper analyses selected agritourism accommodation facilities and travel agencies in which we indicate positive experiences: frst, in term of guest satisfaction (guests of 23 accommodation facilities) and second, among employees in travel agencies.This paper actually analyses the level of integration implemented in agritourism, and makes the point that cooperation between travel agencies and agritourism facilities needed to be at a much higher level.

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Published
2017-06-30
How to Cite
VUJKO, Aleksandra et al. LEVEL OF INTEGRATION AMONG AGRITOURISM ACCOMMODATION SECTOR AND TRAVEL AGENCIES. Economics of Agriculture, [S.l.], v. 64, n. 2, p. 659-670, june 2017. ISSN 2334-8453. Available at: <http://ea.bg.ac.rs/index.php/EA/article/view/112>. Date accessed: 30 oct. 2020. doi: https://doi.org/10.5937/ekoPolj1702659V.
Section
Original scientific papers

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